Images of Old Hawaiʻi

by Peter T Young Leave a Comment

Hawaiian Pineapple Day

“Pineapple growers in Hawaii during 1914 and 1915 are said to have sold their fruit at an average loss. Those producing this variety of fruit, and particularly those on the island of Maui, have not yet learned what price they will be offered by the canners this year, although there are indications that it will be better than during the past two years.”

“According to a grower in the Haiku district, island of Maui, there is evidence that the pack will not show the increase this year that it has in the past.”

“Many small growers on Oahu have been compelled to dispose of their holdings by practical inability to sell their fruit at all, and a considerable acreage has been allowed, for this reason, to grow up in weeds.”

“On Maui the crop will be short, both for the reason that the independent growers have not been planting heavily, on account of uncertainty as to price, and that the plantings suffered severely from incessant rains. The quality of the season’s pack also may be below the normal.”

“In order to stimulate planting the canning companies are advancing money to homesteaders and others. This has not been reported for several years. It is done on Oahu, and on Maui the Haiku Fruit & Packing Co. is also helping to finance small growers.”

“A homesteader in the Kuiaha tract has undertaken to plant 50 acres, and has been allowed an advance of $100 per acre for the property. Everything to interest planting has been done. However, the output for the Maui pack for the next two or three years is estimated to be smaller than in the past.”

“The price paid the growers on Maui last season was $11.25 per ton for first-class fruit, which low rate accounts for the indifference of growers in relation to extending their acreage. The new price will be announced in May.”

“The price of canned fruit has advanced some during the year and this may benefit the growers. The total pineapple pack for all the islands in 1915 was 2,175,000 cases.”

“The large pineapple canneries, such as the Hawaiian Pineapple Co., Thomas Pineapple Co., Libby, McNeil & Libby,  Haiku Fruit & Packing Co., and others which have large acreages of their own, independent of individual growers, had a large pineapple tonnage at their direct command throughout the year.”

“The Hawaiian Pineapple Packers’ Association, of Honolulu, entered into two extensive advertising campaigns in 1915. One was a grocery-window display of Hawaiian-canned pineapples in practically every State on the American mainland …”

“… while “Hawaiian Pineapple Day” … called for the preparation of special Hawaiian pineapple menus in American hotels from the Atlantic to the Pacific.”  (Commerce Reports)

“[T]he growers in Hawaii realized that they were not helping themselves by trying to promote individual brands. Instead, they decided to focus on promoting the Hawaiian pineapple over other foreign suppliers to increase America’s awareness of the product and through that, demand.” (Calabretta)

It had an inauspicious start … they proposed November 23, 1915 as ‘Hawaiian Pineapple Day,’ but mainland wholesalers said that was too close to Thanksgiving and retailers didn’t want to give up display space.

“Turkeys, cranberries, roast suckling pigs with apples in their mouths, and other Thanksgiving dainties will fill the windows of the mainland grocers Thanksgiving week, and Pineapple Day would be bound to suffer in the comparison.”

“The advice of the wholesale grocers, however, once given, was controlling. After comparatively little consideration, the joint committee decided that it could not afford to go counter to the judgment of its most valued aids, and took action accordingly.”

So, Hawaiian Pineapple Day was changed and celebrated November 10, 1915.  “On that day the Hawaiian Pineapple will be elevated to royal honors and proclaimed the King of Fruits.”

“We will place on the tables of the President of the United States, the Governors of States and Mayors large mainland cities, delicious bowls of sliced pineapples.”

“We believe that no menu, on Wednesday, November 10, 1915, will be complete unless its array of includes many dishes composed of the juicy Hawaiian pineapple. Last year practically every large hotel and cafe in the United States, and every railroad dining car and steamship dining saloon headed their menus ‘Hawaiian Pineapple Day,’ in red letters.”

“Grocers windows from Boston to San Francisco presented Hawaiian pineapples to the gaze of the passing public.  We ask you to join with us in this celebration, by jotting down the date now, and thus help us show the world that the ‘Paradise of the Pacific’ has a new industry designed to satisfy mankind’s ‘sweet tooth.’” (California Grocers Advocate)

‘Hawaiian Pineapple Day’ was at the Panama Pacific Exposition, held in San Francisco in November 1915, complete with Hawaiian leis for visitors with a pineapple hangtag naming the time and place.

The exposition was widely advertised. Canned pineapple was placed before President Wilson and the State Governors on that day, and hotels and cafes throughout the United States featured Hawaiian pineapple. (Canning Trade)

In San Francisco the day was observed in an impressive manner, the event culminating in a celebration on the grounds of the Panama-Pacific Exposition that the San Francisco Chronicle believed was by far the most impressive of the events designed to promote a food product.”

An immense crowd was attracted and 5,000 cans of pineapples were given away to visitors at the Palace of Horticulture. (San Francisco Chronicle)

The association was so helpful, we take it for granted in ads today. Similar to how California was portrayed as a wealthy, luxurious paradise, Dole capitalized on Hawaii’s tropical flair and mystery tenfold.

Hawaii was incredibly exotic and fantastic to mainland Americans who had only read of such a place in books. Pineapples represented “the flavor of aloha” as stated on Dole’s website.  (Calabretta)

The statistical results of the [Hawaiian Pineapple Day] campaign have been compiled by the Hawaii Promotion Committee and the Hawaiian Pineapple Packers’ Association, indicating that it was satisfactory.” (American Food Journal)]

The association not only helped increase sales, but also let Hawaiian growers command a higher price, even today. Many pineapples are grown and sold cheaper in Taiwan, but America’s trust has already been placed in the Dole Corporation and its Hawaiian fruits. (Calabretta)

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by Peter T Young Leave a Comment

Kāneʻohe Pineapple

Sugarcane was introduced to Koʻolaupoko in 1865, when the Kingdom’s minister of finance and foreign affairs, Charles Coffin Harris, partnered with Queen Kalama to begin an operation known as the Kāneʻohe Sugar Company.  (History of Koʻolaupoko)

By 1865, four plantations were in production, at Kualoa, Kaʻalaea, Waiheʻe and Kāneʻohe, and in the early 1880s, four more at Heʻeia, Kāneʻohe, Kahaluʻu and Ahuimanu, with a total of over 1,000-acres in cultivation in 1880.  (Coles)

After almost four decades of a thriving sugar industry in Koʻolaupoko, the tide eventually turned bad and saw the closures of all five sugar plantations by 1903. The closures were due to poor soil, uneven lands and the start-up of sugar plantations in ʻEwa, which were seeing much higher yields.

As sugar was on its way out in Koʻolaupoko, rice crops began to emerge as the next thriving industry.  (History of Koʻolaupoko)  In 1880 the first Chinese rice company started in the nearby Waiheʻe area. Abandoned systems of loʻi kalo were modified into rice paddies. The Kāneʻohe Rice Mill was built around 1892-1893 in nearby Waikalua.

By 1880, there were five sugar plantations in Kāneʻohe and a plantation and mill in Heʻeia. In the 1890s, the Heʻeia mill had its own railroad. By 1903 the growing of rice took over the production of sugar which had declined in Koʻolaupoko. Rice was grown in the Heʻeia wetland until the early 1920s. (Camvel)

Pineapples are typically grown in large fairly flat tracts of well-drained inter-mountain land that is composed of what is affectionately termed Hawaiian red dirt (the red color is due to the presence of the oxides of Fe). (Rubin, SOEST)

From 1901 to 1925 lands previously unused for agriculture were being covered up with pineapple fields, especially the hillsides and upslopes.  It was estimated that approximately 2500 acres of land throughout the Ko‘olaupoko region was converted to pineapple cultivation. (History of Koʻolaupoko)

The plantation was established in the windward side of O‘ahu around 1900 by the Hawaiian Development Company and became known as Koolau Fruit Company.

JB Castle and Walter MacFarlane were the key promoters of this early pineapple venture. In 1909, the Hawaiian Cannery Co began operating a small cannery at Kahalu‘u.  And by 1910, Castle was in possession of a thousand acres in Ahuimanu which were suitable for pineapple.

The following year, the Hawaiian Pineapple Co, which James D Dole had founded in 1901, bought out Castle’s Koolau Fruit Co., Ltd and sold it five years later to Libby, McNeil & Libby.

Libby, McNeil & Libby, with control of the Kahalu‘u land, built a large-scale cannery on the site; the cannery had an annual capacity of 250,000-cans.  (Thompson, Kahaluu)

Ten years later, the cannery represented a quarter of a million-dollar investment with a maximum of 750 regular employees, plus an additional 125 at the height of the harvesting season.

The company used a narrow-gauge railway to move the canned fruit to a wharf at the Waikāne Landing, from there sampans took the product to Honolulu for transshipment to other ports. (Conde, Light Railways)

The pineapple cannery along with numerous old-style plantation houses popped up and became known as “Libbyville” (named after its owners, Libby, McNeill, and Libby). (St John’s by the Sea now occupies the site.)

At its peak, 2,500 acres were under pineapple cultivation on Windward O‘ahu, and of this a large percentage was in the Kāne‘ohe Bay region.

The change in landscape to the Windward side by 1914 is reflected in the following sentences: “At last we reached the foot of the Pali … Joe and I looked over the surrounding hills, but looked in vain for the great areas of guava through which but a few months ago we had fought and cut our way.”

“As far as the eye could reach pineapple plantations had taken the place of the forest of wild guava.” (Cultural Surveys)  Libby’s pineapple covered the southern portion of Kāneʻohe, what is now the Pali Golf Course, Hawaiian Memorial Park and the surrounding area.

While Libby managed the operation of large tracts of land, it was noted that, “… much of the pineapple production was carried out by individual growers on small areas of five to 10 acres.”

“A man, a mule, a huli plow and a hoe provided most of the power and the equipment for these smaller operations. This was the typical pineapple production pattern in the area of Waikāne, Waiāhole, Kahaluʻu and ‘Ahuimanu.”

By 1923, it was evident that pineapple cultivation on the Windward area could not keep up with that in other O‘ahu areas. Crops on the Windward side were not yielding tonnages as compared with the Leeward side, fields were smaller, with wilt more prevalent, and growing costs considerably higher. Plantings were therefore reduced.

By this time, the condition of the Pali Road had been improved, and trucks with solid tires were available, so that the struggling pineapple operation found it more economical to haul the fresh pineapple to a central Libby Cannery in Honolulu.

The relatively inefficient, high production costs of operating many small, scattered fields resulted in a decision to discontinue pineapple growing on the Windward side.

The result was the closure of the cannery in 1923.   After the closure of the cannery, the pineapple fields were left to grow over and was then converted to grazing pasture land for cattle.  (History of Koʻolaupoko)

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by Peter T Young Leave a Comment

Hawai‘i Enters the Global Economy

Beginning well before 1600, the North American fur trade was the earliest global economic enterprise. The North American fur trade was a response to declining populations of fur-bearing animals in Western Europe and the cost of purchasing and importing furs from Russia.

Eventually, all of the North American colonies, even the Carolinas, produced some furs for markets in Europe, and there was a lively trade in furs and deer hides out of Louisiana, but the best furs were to be obtained north of the Great Lakes.

Then, from 1775-1783, war was waging on the eastern side of the continent.  The main result was an American victory and European recognition of the independence of the United States.

When US independence closed the colonial trade routes within the British empire, the merchantmen and whalers of New England swarmed around the Horn (around southern Africa), in search of new markets and sources of supply.

Supplying Explorers and Traders

The opening of the China trade was the first and most spectacular result of this enterprise; the establishment of trading relations with Hawai‘i followed shortly.

Within ten years after Captain Cook’s 1778 contact with Hawai‘i, the islands became a favorite port of call in the trade with China.  The fur traders and merchant ships crossing the Pacific needed to replenish food supplies and water.

The maritime fur trade focused on acquiring furs of sea otters, seals and other animals from the Pacific Northwest Coast and Alaska.  The furs were mostly sold in China in exchange for tea, silks, porcelain and other Chinese goods, which were then sold in Europe and the United States.

Needing supplies in their journey, the traders soon realized they could economically barter for provisions in Hawai‘i; for instance any type of iron, a common nail, chisel or knife, could fetch far more fresh fruit meat and water than a large sum of money would in other ports.

A triangular trade network emerged linking the Pacific Northwest coast, China and the Hawaiian Islands to Britain and the United States (especially New England).

The Hawaiian Islands first entered the international economic scene in the latter-18th century when its ports and favorable climate made the Islands an ideal winter harbor and stopover for merchant ships, whalers and explorers’ vessels who needed to replenish food and water supplies, or make necessary repairs. (Duncan)

Practically every vessel that visited the North Pacific in the closing years of the 18th century stopped at Hawai‘i for refreshment and recreation.

Fur trading on the coast remained profitable from the 1780s into the 1820s, but the successful trade in furs depended entirely on the locale. Some parts of the coast, such as Nootka Sound and Clayoquot Sound, witnessed a complete collapse of the sea otter population after only a decade of intense hunting. (Igler)

Sandalwood

Sandalwood (ʻiliahi) has been highly prized and in great demand through the ages; its use for incense is part of the ritual of Buddhism.  Chinese used the fragrant heart wood for incense, medicinal purposes, for architectural details and carved objects.

Sandalwood was first recognized as a commercial product in Hawai‘i in 1791 by Captain Kendrick of the Lady Washington, when he instructed sailors to collect cargo of sandalwood.  From that point on, it became a source of wealth in the islands, until its supply was ultimately exhausted.

It was not until the opening years of the 19th that the sandalwood business became a recognized branch of trade.  Trade in Hawaiian sandalwood began as early as the 1790s; by 1805 it had become an important export item.

Sandalwood trade was a turning point in Hawai‘i, especially related to its economic structure.  It moved Hawai‘i from a self-sufficient economy to a commercial economy.  This started a series of other economic and export activities across the islands.

In 1811, an agreement between Boston ship captains and Kamehameha I established a monopoly on sandalwood exports, with Kamehameha receiving 25% of the profits.  As trade and shipping brought Hawaiʻi into contact with a wider world, it also enabled the acquisition of Western goods, including arms and ammunition. 

Between about 1810 and 1820, the major item of Hawaiian trade was sandalwood.  Sandalwood, geography and fresh provisions made the Islands a vital link in a closely articulated trade route between Boston, the Northwest Coast, and Canton, China.

By 1830, the trade in sandalwood had completely collapsed.  Hawaiian forests were exhausted and sandalwood from India and other areas in the Pacific drove down the price in China and made the Hawaiian trade unprofitable.

Whaling

From the 16th century through the 19th century, whale oil was used principally as lamp fuel and for producing soap. (Britannica)

The over-fishing of “on shore” New England whales in the 1700s forced local whalers to venture “offshore”, journeying further west in search of their lucrative prey.

The first New England whalers rounded Cape Horn in 1791, and fished off both the Chilean and Peruvian coasts.  Many sailed around South America and onward to Japan and the Arctic.

In 1819, the New Bedford whaler Balaena (also called Balena,) and the Nantucket whaler Equator became the first American whalers to visit Hawai‘i. A year later, Captain Joseph Allen discovered large concentrations of sperm whales off the coast of Japan, setting off an exodus of whalers to this area.

These ships might have sought provisions in Japan, except that Japanese ports were closed to foreign ships. So Hawaiian ports became the major ports of call for whalers.  (NPS)

When whaling was strong in the Pacific (starting in 1819 and running to 1859,) Hawaiʻi’s central location between America and Japan whaling grounds brought many whaling ships to the Islands.  Whalers needed food and the islands supplied this need from its fertile lands.

The whaling industry had a major effect upon Hawaiian commerce and trade. As the Northwest fur trade decreased and sandalwood supplies and values dropped, the whaling industry began to fill the economic void.

Whaling had been “an economic force of awesome proportions in these Islands for more than forty years,” enabling King Kamehameha III to finally pay off the national debts accumulated in earlier years. (NPS)

Sugar

The early Polynesian settlers to Hawaiʻi brought sugar cane with them and demonstrated that it could be grown successfully in the islands; sugar was a canoe crop.

It appears Cook was the first outsider to put sugarcane to use.  One of his tools in his fight against scurvy (severe lack of vitamin C (ascorbic acid) in your diet) was beer.  Others later made rum from the sugarcane.

But beer and rum were not a typical sugar use.  Since it was a crop that produced a choice food product that could be shipped to distant markets, its culture on a field scale was started in about 1800.  Hawaiʻi had the basic natural resources needed to grow sugar: land, sun and water.

Hawai‘i’s economy turned toward sugar in the decades between 1860 and 1880; these twenty years were pivotal in building the plantation system.

What encouraged the development of plantations in Hawaiʻi?  For one, the gold rush and settlement of California opened a lucrative market.  Likewise, the Civil War virtually shut down Louisiana sugar production during the 1860s, enabling Hawai‘i to compete with elevated prices for sugar.

In addition, the Treaty of Reciprocity-1875 between the US and the Kingdom of Hawai‘i eliminated the major trade barrier to Hawai‘i’s closest and major market.

For nearly a century, agriculture was the state’s leading economic activity.  It provided Hawai‘i’s major sources of employment, tax revenues and new capital through exports of raw sugar and other farm products.  The industry came to maturity by the turn of the century; the industry peaked in the 1930s. (However, a majority of the plantations closed in the 1990s.)

As an economic entity, sugar gradually replaced sandalwood and whaling in the mid‐19th century and became the principal industry in the islands, until it was succeeded by the visitor industry in 1960.

Pineapple

Christopher Columbus brought pineapple, native of South America, back to Europe as one of the exotic prizes of the New World.  (‘Pineapple’ was given its English name because of its resemblance to a pine cone.)

Although sugar dominated the Hawaiian economy, there was also great demand at the time for fresh Hawaiian pineapples in San Francisco, and, later, canned pineapple.

The first profitable lot of canned pineapples in Hawai‘i was produced by Dole’s Hawaiian Pineapple Company in 1903 and the industry grew rapidly from there.  (Bartholomew)

The demand for canned pineapples grew exponentially in the US and in 1922, a revolutionary period in the history of Hawaiian pineapple; Dole bought the island of Lanai and established a vast 200,000-acre pineapple plantation to meet the growing demands.

Lanai throughout the entire 20th century produced more than 75% of world’s total pineapple.  More land on the island of Maui was purchased by Dole.

Then, pineapple production on O‘ahu began a steady decline. In 1991, the Dole Cannery closed.  The Dole Plantation tourist attraction, established in 1950 as a small fruit stand but greatly expanded in 1989 serves as a living museum and historical archive of Dole and pineapple in Hawai‘i.

Crossroads of the Pacific

As trade and commerce expanded across the Pacific, numerous countries were looking for faster passage and many looked to Nicaragua and Panama in Central America for possible dredging of a canal as a shorter, safer passage between the two Oceans.

Finally, in 1881, France started construction of a canal through the Panama isthmus.  By 1899, after thousands of deaths (primarily due to yellow fever) and millions of dollars, they abandoned the project and sold their interest to the United States.

After Panamanian independence from Columbia in 1903, the US restarted construction of the canal in 1905.  “The opening of the canal will increase Hawaii’s importance as a coaling and general calling station.”

“Tremendous new cargoes of supplies that will cross the Pacific, because of the canal, will need shelter and protection at a common port of supply – Honolulu.”  (Hawai‘i Historical Review)

In 1912, this strategy and declaration was claimed in an article in ‘Paradise of the Pacific’ that Hawaiʻi was truly deserving of the name, “Crossroads of the Pacific”.

Before the Panama Canal was ‘officially’ opened for commerce (the canal officially opened on August 15, 1914), “The first commercial business handled by the canal was a shipload of sugar from Hawaii.”  It was also “the first continuous ocean-to-ocean trip through the Panama Canal by any vessel.”

The first cargo ship passing westward through the Panama Canal to call at Honolulu was the American Hawaiian Steamship Company’s SS Missourian commanded by Captain Wm. Lyons, on September 16, 1914.

Visitor Industry

Hawai‘i’s first accommodations for transients were established sometime after 1810, when Don Francisco de Paula Marin “opened his home and table to visitors on a commercial basis … Closely arranged around the Marin home were the grass houses of his workers and the ‘guest houses’ of the ship captains who boarded with him while their vessels were in port.”

In the late-1890s, with additional steamships to Honolulu, the visitor arrivals to Oʻahu were increasing.  When Hawaiʻi became a US territory (June 14, 1900,) it was drawing cruise ship travelers to the islands; they needed a place to stay.

By 1918, Hawai‘i had 8,000 visitors annually, and by the 1920s Matson Navigation Company ships were bringing an increasing number of wealthy visitors.  This prompted a massive addition to the Moana.  In 1918, two floors were added along with concrete wings on each side, doubling the size of the hotel. 

Between 1950 and 1974, domestic and international visitor numbers shot up to more than 2-million from less than 50,000.  Statehood and the arrival of jet-liner air travel brought unprecedented expansion and construction, in Waikīkī and across the Islands.

On March 21, 1927, Hawai‘i’s first airport was established in Honolulu and dedicated to Rodgers.  1959 brought two significant actions that shaped the present day make-up of Hawai‘i, (1) Statehood and (2) jet-liner service between the mainland US and Honolulu (Pan American Airways Boeing 707.) The Visitor Industry remains the primary economic force in the Islands.

 A total of 10,424,995 visitors came to Hawaii in 2019 (another record number). That’s more than seven times the state’s population.  Tourism represents roughly a quarter of Hawai‘i’s economy.

Resident concerns and impacts of COVID have shifted Hawai‘i Tourism Authority’s focus with more emphasis to address tourism’s impacts.  This shift recognizes the need for tourism to provide both a quality visitor experience and enhanced quality of life for Hawai‘i residents.

Plans now call for re-balancing attention from mainly marketing to greater emphasis on ‘destination management’ and support for culture, community and multicultural programs, and natural resources. (HTA Strategic Plan)

Click HERE for an expanded discussion on Hawai‘i and its role in the global economy.

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by Peter T Young Leave a Comment

Dole Came to Hawai‘i to Grow Coffee

The only place in the United States where coffee is grown commercially is in Hawaiʻi.

Don Francisco de Paula y Marin recorded in his journal, dated January 21, 1813, that he had planted coffee seedlings on the island of Oʻahu.  The first commercial coffee plantation was started in Kōloa, Kauai, in 1836.

Coffee was planted in Mānoa Valley in the vicinity of the present UH-Mānoa campus; from a small field, trees were introduced to other areas of O‘ahu and neighbor islands.

John Wilkinson, a British agriculturist, obtained coffee seedlings from Brazil. These plants were brought to Oʻahu in 1825 board the HMS Blonde (the ship also brought back the bodies of Liholiho and Kamāmalu who had died in England) and planted in Mānoa Valley at the estate of Chief Boki, the island’s governor.

In 1828, American missionary Samuel Ruggles took cuttings from Mānoa and brought them to Kona.   Henry Nicholas Greenwell grew and marketed coffee and is recognized for putting “Kona Coffee” on the world markets.

At Weltausstellung 1873 Wien (World Exhibition in Vienna, Austria (1873,)) Greenwell was awarded a “Recognition Diploma” for his Kona Coffee.  Greenwell descendants continue the family’s coffee-growing tradition in Kona. (Greenwell Farms) 

Writer Samuel Clemens (Mark Twain) seemed to concur with this when he noted in his Letters from Hawaiʻi, “The ride through the district of Kona to Kealakekua Bay took us through the famous coffee and orange section. I think the Kona coffee has a richer flavor than any other, be it grown where it may and call it what you please.”

Hermann Widemann introduced the ‘Guatemalan’ variety (known as ‘Kona typica’) to Hawaiʻi in 1892. He gave seeds to John Horner, who planted an orchard of 800 trees in Hāmākua, comparing 400 trees of this new variety with 400 of the then-current variety known as ‘kanaka koppe,’ the so-called ‘Hawaiian coffee’, probably from 30 plants brought from Brazil by Wilkinson.  (CTAHR)

“’Coffee-trees are often planted with a crowbar,’ it is said. Strange as this may seem, it is nevertheless true. A hole is drilled through the rock, or lavacrust, and the soil thus reached; the tree, a small twig dug up from the forest, is planted in this hole, and it grows, thrives, and yields fruit abundantly.”  (Musick, 1898)

In 1892 it was estimated there were probably 1,000-acres in old coffee throughout North and South Kona; 150-acres new set out by the two companies then under way there, with expectation of setting out fifty more; 170-acres in the Hāmākua and Hilo districts and about 100 in Puna.  (Thrum)

“Hardly a mail arrives from abroad but brings further enquiry for coffee lands and information as to area; how obtainable; situation; prices, etc., and the usual multitudinous questions pertaining thereto, all of which gives evidence of the readiness of foreign capital to come in and push forward the reviving industry with vigor.”  (Thrum, 1892)

In 1893, Joe Marsden, agricultural commissioner of the recently inaugurated revolutionary government of Hawaii, sent out some examples of promotion literature which were rosy beyond the wildest dreams of a Los Angeles publicity man.

The material related especially to coffee and back in Boston, James D Dole  (who graduated in 1899 in agriculture at Harvard’s Bussey Institute (now the Arnold Arboretum)) read the publicity and made up his mind that Hawaii and coffee offered the greatest possible attraction for him.

Arriving in Honolulu, he found that the coffee business left much to be desired. His capital was limited and learning that a small homestead near Wahiawa had relinquished his land, went out to look over the prospect. (Heenan, Canning Age)

“Following my inclination toward an agricultural pursuit and the lure of Hawaii, then recently annexed to the United States, I landed in Honolulu on November 16, 1899; and within two weeks found the town quarantined for six months by an outbreak of bubonic plague.”

“During that winter I saw the fire department, with the timely aid of a stiff trade-wind, burn down all of Chinatown (the intention having been to disinfect in this thorough manner only one or two blocks).”

“In July, I bought a government homestead of sixty-four acres, twenty-three miles from Honolulu, and on August 1, 1900, I took up my residence thereon as a farmer – unquestionably of the ‘dirt” variety.”  (Dole, Harvard)’

At the time coffee turned out not to be a viable crop, so he switched to pineapples.  He incorporated Hawaiian Pineapple Company on December 4, 1901.

Exporting fresh pineapples to the continental United States resulted in a high level of wastage in the era before modern refrigerated sea and air transportation. So Dole decided to process the fruit before it was exported.

At the time fruit was often preserved in glass containers and one of his fellow pineapple growers at the settlement adopted this method of preserving his fruit. However, Dole chose to preserve his fruit in tin cans.  This proved to be a wise choice. (Hawkins)

In the 1930s Dole went into business with Castle & Cooke as principal shareholders in Hawaiian Pineapple Company and beginning in 1933 the Dole name was affixed to the company’s products. (Dole)

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Kahakuloa

There were several major population centers on the Island of Maui: Kahakuloa (West Maui) region; the deep watered valleys of Nā Wai ‘Ehā (Waiheʻe, Wai‘ehu, Wailuku and Waikapū;) the ‘Olowalu to Honokōhau region of Lāhainā; the Kula – ʻUlupalakua region and the Koʻolau – Hana region.  (Handy, Handy & Pukui)

Kahakuloa is a valley that sits between Nā Hono A Piʻilani, The Bays of Piʻilani (aka Honoapiʻilani – the six hono bays (uniting of the bays:) from South to North, Honokōwai (bay drawing fresh water), Honokeana (cave bay), Honokahua (sites bay,) Honolua (two bays), Honokōhau (bay drawing dew) and Hononana (animated bay) to the West) and Na Wai ʻEha to the East.

The importance of the region is reflected by the number of heiau that were reportedly present in precontact times.  There were a total of seven heiau that were recorded in the Kahakuloa area. These heiau included Hononana, Kaneaola, Kuewa, Keahialoa, Pakai, Waipiliamoo and Kukuipuka.  (Kukuipuka heiau was reported to have been a place of refuge for West Maui.) (Xamanek)

According to Handy the name Kahakuloa refers to a small and famous loʻi about one-half-mile inland in the bottom of Kahakuloa Valley.

This irrigated kalo patch belonged to the haku or lord of the land. Because of the isolation of the area, the haku became known as the “far away master” – ka haku loa.  Kahakuloa was “one of the most genuinely native communities still extant in the islands [with] a population of about 20 families, all Hawaiian and all taro planters.”   (Xamanek)

Descriptions differ on whether Kahakuloa is an ahupuaʻa or another type of land division.  The island (mokupuni that is surrounded by water) is the main division.  Islands were divided into sections within the island called moku; typically, there was a Kona on the lee side and one called Koʻolau on the windward side of almost every island.

These districts were further divided into ʻokana or kalana (smaller districts.)  The next subdivision of land is the ahupua’a, which has been termed the basic unit of land in the Hawaiian system.  Portions of ahupuaʻa were called ʻili.)

The region as Kahakuloa was known for extensive taro loʻi (irrigated taro cultivation.)  Here the taro that grew in the sacred patch of the aliʻi was reputed to be of great size. (Maly)  In addition, it was known for ʻUala (sweet potato cultivation.)

The Māhele land records indicate that much of the lands here were Crown lands with several properties going to Victoria Kamāmalu (daughter of Kīnaʻu, the wife of Kamehameha II) and a number of small awards were granted in the Kahakuloa Village region; many of these awards were granted for taro loʻi cultivation.

During the mid-1800s, a large portion of the surrounding region was used for sugar cane and macadamia nut agriculture, as well as extensive cattle grazing.

Haiku Fruit and Packing Co. utilized some lands in Kahakuloa to grow pineapple. Pineapple production in this part of Maui went into decline after the Great Depression in the 1930s and appeared to have ceased by the 1960s.

Kahakuloa is a small isolated village at the end of a valley – it is described to be a “cultural kīpuka that survived the onslaught of development after Hawaiʻi became a state.”  (McGregor)

Standing tall and overlooking the coastal shoreline is Kahakuloa Head, 636-feet high and known historically for a King Kahekili’s Leap.

During the late-18th century, Maui chief Kahekili, a rival of Kamehameha, was known for many legendary feats in the ancient Hawaiian sport of lele kawa (to leap feet first from a cliff into water without splashing.)  Legend says that in the early morning, the King would climb up the hill and “leap” into the ocean below from about the 200 foot height.

Access continues to be limited to this area (some suggest rental car agencies do not allow rentals to attempt to traverse the region.)

Coming from the West, you start on Honoapiʻilani Highway (Highway 30 – with ascending mile markers,) but as you travel through, the road transforms to Kahekili Highway (Highway 340 – with descending mileage markers.)

A lot of the way is single file on a single lane road – often without makai barriers.  There are hairpin turns, steep ocean-side drops and narrow one-lane sections.  Along the way are the Bell Stone, Olivine Pools and Nakalele Blowhole; in the valley is the Kahakuloa Congregational Church, founded in 1887.

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