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November 24, 2018 by Peter T Young 1 Comment

‘Riding the Surfboard’

The first article of the first volume of the first issue of Mid-Pacific Magazine, June 1911 was an article on surfing. It was written by ‘Duke Paoa’ – we knew him as Duke Kahanamoku. In part, he wrote:

“I have never seen snow and do not know what winter means. I have never coasted down a hill of frozen rain, but every day of the year, where the water is 76, day and night, and the waves roll high, I take my sled, without runners, and coast down the face of the big waves that roll in at Waikiki.”

“How would you like to stand like a god before the crest of a monster billow. always rushing to the bottom of a hill and never reaching its base, and to come rushing in for half a mile at express speed, in graceful attitude, of course, until you reach the beach and step easily from the wave to the strand?”

“Find the locality, as we Hawaiians did, where the rollers are long in forming. slow to break, and then run for a great distance over a flat, level bottom, and the rest is possible.”

“Perhaps the ideal surfing stretch in all the world is at Waikiki beach, near Honolulu, Hawaii. Here centuries ago was born the sport of running foot races upon the crests of the billows, and here bronze skinned men and women vie today with the white man for honors in aquatic sports once exclusively Hawaiian, but in which the white man now rivals the native.”

“I mastered the art of riding the surfboard in the warm Hawaiian waters when I was a very small child, and I never gaze out upon the ocean in any part of the island that I do not figure out how far each wave, as it comes rolling in, would carry me standing on its crest.”

“There are great, long, regular, sweeping billows, after a storm at Waikiki that have carried me from more than a mile out at sea right up to the beach; there are rollers after a big kona storm that sweep across Hilo Bay, on the Big Island of Hawaii, and carry native surfboard riders five miles at a run, and on the Island of Niihau there are even more wonderful surfboard feats performed.”

“A surfboard is easy to make. Mine is about the size and shape of the ordinary kitchen ironing board. In the old days the natives were wont to use cocoanut logs in the big surf of Diamond Head, and sometimes six of them would come in standing on one log, for, of course, the bigger and bulkier the surfboard the farther it will go on the dying rollers …”

“… but it is harder to start the big board, and, of course, on the big logs one man, the rear one, always had to keep lying down to steer the log straight with his legs.”

“At Waikiki beach, Queen Emma, as a child, had a summer home, and always went out surfing with a retainer, who stood on the board with her.”

“Today it is seldom that more than one person comes in before the wave on a single board, although during the past year some seemingly wonderful feats have been attempted.”

“I have tried riding in standing on a seven-foot board with a boy seated on my shoulders, and now I find it not impossible to have one of my grown companions leap from his board, while it is going full speed, to mine, and then clamber up and twine his legs about my neck.”

“Lately I have found a small boy, part Hawaiian, who will come in with me on my board, and when I stand, he stands on my shoulders, and even turns round. But all this is as nothing when we read in Thrum’s annual for 1896, of the feats of the old Hawaiians, and as this is about the best article ever prepared on ancient surfing, I shall quote from it:”

“Among the favorite pastimes of ancient Hawaiians that of surfriding was a most prominent and popular one with all classes. In favored localities throughout the group for the practice and exhibition of the sport …”

“… ‘high carnival’ was frequently held at the spirited contests between rivals in this aquatic sport, to witness which the people would gather from near and far; especially if a famous surf-rider from another district, or island, was seeking to wrest honors from their own champion.”

“Native legends abound with the exploits of those who attained distinction among their fellows by their skill and daring in this sport; indulged in alike by both sexes.”

“Necessary work for the maintenance of the family, such as farming, fishing, mat and kapa making and such other household duties required and needing attention, by either head of the family were often neglected for the prosecution of the sport.”

“Betting was made an accompaniment thereof, both by the chiefs and the common people. Canoes, nets, fishing lines, kapas, swine, poultry and all other property were staked, and in some instances life itself was put up as wagers, the property changing hands, and personal liberty. or even life itself sacrificed, according to the outcome of the match in the waves.”

“There are two kinds of boards for surfriding; one is called the olo and the other the a-la-ia, known also as omo. The olo was made of wiliwili – a very light, buoyant wood …”

“… some three fathoms long, two to three feet wide, and from six to eight inches thick along the middle of the board, lengthwise, but rounding toward the edges on both upper and lower sides.”

“It is well known that the olo was only for the use of the chiefs; none of the common people used it. They used the a-la-ia, which was made of koa, or ulu. Its length and width was similar to the olo, except in thickness, it being but of one and a half to two inches thick along its center.”

“The line of breakers is the place where the surf rises and breaks at deep sea. This is called the kulana nalu. Any place nearer or closer in where the surf rises and breaks again, as it sometimes does, is called the ahua, known also as kipapa or puao.”

“There are only two kinds of surf in which riding is indulged; these are called kakala, known also as lauloa, or long surf, and the ohu, sometimes called opuu. The former is a surf that rises, covering the whole distance from one end of a beach to the other.”

“This, at times, forms in successive waves that roll in with high, threatening crest, finally falling over bodily.”

“Surfboard riding is an art easy of accomplishment to the few and difficult to the many. It is at its best when the rollers are long in forming, slow to break, and, after they do, run for a great distance over a flat, level bottom, such as the coral beds at Waikiki,
which is perhaps the all-year-round ideal surfboarding bit of water in the whole world.”

“There are three surfs at Waikiki: the ‘big surf’ toward Diamond Head, in front of Queen Liliuokalani’s summer residence, where the most expert surf-board riders and the native boys disport themselves …”

“… the ‘canoe’ surf, nearly in front of the Moana Hotel, where the majority of those who stand on the board dispute rights with the outrigger canoes that come sliding in from a mile out at sea before the monster rollers …”

“… and the beginners, or cornu copia surf – a series of gentle rollers before the Outrigger Canoe Club’s grounds and the Seaside Hotel. Here, as a rule, beginners learn the art of balancing on the board.” (Kahanamoku, Mid Pacific Magazine, January 1911)

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Surfing illustration, LE Edgeworth
Surfing illustration, LE Edgeworth
Hawaiin surfing-(culturemap-org-au)-early 1800s
Hawaiin surfing-(culturemap-org-au)-early 1800s
Duke_Kahanamoku_at_Log_Angeles-(WC)-1920
Duke_Kahanamoku_at_Log_Angeles-(WC)-1920
Duke Paoa Kahanamoku with his surfboard-(WC)-c. 1910-1915
Duke Paoa Kahanamoku with his surfboard-(WC)-c. 1910-1915
Diamond_Head-Surfers-1900
Diamond_Head-Surfers-1900
Surfing-Diamond_Head-(UH_Manoa)-1935
Surfing-Diamond_Head-(UH_Manoa)-1935
David_Kahanamoku,_Lord_Louis_Mountbatten,_Prince_Edward,_and_Duke_Kahanamoku,_c.1920
David_Kahanamoku,_Lord_Louis_Mountbatten,_Prince_Edward,_and_Duke_Kahanamoku,_c.1920
Hawaiian_with_surfboard_and_Diamond_Head_in_the_background-1890
Hawaiian_with_surfboard_and_Diamond_Head_in_the_background-1890

Filed Under: Hawaiian Traditions, Prominent People Tagged With: Hawaii, Duke Kahanamoku, Surf . Surfing, Duke Paoa

November 15, 2018 by Peter T Young 1 Comment

Haleakala School

Asa G Thurston, son of missionary Asa Thurston, married Sarah Andrews, daughter of missionary Lorrin Andrews and Mary Wilson Andrews, in October 1853.

“Mr Thurston soon met with severe financial reverses. In his strenuous efforts to recover himself he contracted aneurism, of which he died in the early sixties, leaving his widow and three orphan children in poverty.” (Hawaiian Star, January 16, 1899)

Sarah Andrews Thurston, became a teacher for nine years in the Royal School in Nu‘uanu Valley to support her young family after her husband’s death.

In 1868 she was offered the job of matron of a new industrial school for boys in Makawao, Maui, known as the Haleakala School, nine miles from the summit of that mountain. Her brother, Robert Andrews, had been appointed principal, and Sarah moved her family – Lorrin, his older brother, Robert, and sister, Helen – to Maui. (Twigg-Smith)

“The location is a remarkably healthy one, in Makawao, on the slope of Haleakala, the great mountain of Maui, at an elevation of some 6,000 feet above the level of the sea, in the range of the trade winds, and consequently enjoys a temperature of perpetual spring, never either uncomfortably hot or cold.”

“It is also admirably secluded, ‘far from the busy haunts of men,’ and there are no temptations for the boys to roam. The property is a valuable one for grazing and tree-culture, comprising something over 1,000 acres leased from the government by the Board of Education.”

“Belonging to the establishment is a fine herd of cattle, which under the care of Mr. Harvey Rogers, supplies a large quantity of milk, part of which is used by the scholars, and much fine butter made of the rest.”

“The school numbers at present thirty-three boarders and five day scholars, and applications are now pending from others wishing to place their boys where they can be educated.”

“The studies embrace a good common school course, with religious exercises, singing, and military drill. The discipline of the school is strictly military.”

“Flogging is abolished, and the effort is being made to bring the boys to be useful men, as well in the practical work of life as in scholarship.”

“The boys are organized as a company of Infantry, and have their officers appointed from their racks on of good behavior, study and discipline.”

“The buildings are convenient, but need enlarging if many more scholars are to be admitted. There ought to be room for seventy or eighty.”

“The scholars are expected and required to assist in the work of the dairy, in agriculture, tree-planting, and in fact, in everything that is required to be done on the place.”

“They are about being uniformed, i.e., the dress suit for Sundays and holidays made of blue flannel, and as a particular pattern must be followed, arrangements have been made so that the suits can all be made at the school. Economy and uniformity is particularly required.”

“A large vegetable garden is being enclosed, and the boys are given plots of ground to cultivate. The articles thus of raised are fairly valued, and each boy is credited on his school account with what he has thus furnished.”

“The food is abundant and good in quality; kalo, as pai-ai, poi, beef, fresh and salt potatoes, rice, milk in abundance, syrup, and hard-bread are the staples.”

“The school is flourishing, and is a credit to the Principal, Mr. F. L. Clarke, to the Matron, Mrs. Thurston, and to all concerned. (Pacific Commercial Advertiser, June 3, 1873)

“The annual examination of this school for boys, was held on Thursday, June 8, and was largely attended by an interested audience of natives and foreigners, who, by their frequent expressions of applause, shewed that they were much pleased with the exercises.”

“The school-room was crowded at an early hour, and from the beginning to the end of the examination there was exhibited on the part of the teachers an earnest endeavor to draw out the capabilities of to the scholars; and this was satisfactorily responded to by the latter in their answers to the various questions propounded.”

“We were struck with the range of topics. ‘Arithmetic’ embraced questions of practical importance not found in the books, but of first value to the resident of these Islands; ‘Geography,’ (in which super-excellence was shown) embraced a wider range than is usually seen in its study …”

“… and the questions in Orthography evinced careful study, and a sensible idea of what is demanded of the young Hawaiian. Ease of delivery, correctness of gesture, and distinctness in elocution, made the duty of listening to the selections a pleasure.”

“One thing struck us as peculiarly happy – the majority of the pieces spoken gave prominence to our duties and obligations to God; and as all the pieces spoken were the selections of the scholars themselves, we are lead to the inference that ‘out of the
abundance of the heart the mouth speaketh.’” (Pacific Commercial Advertiser, June 17, 1876)

As noted, son of the school Matron, Lorrin Thurston, was a student at the school, as were other notables, including his classmates Robert Wilcox and Eben Low.

The school facilities were later used by Maunaolu Seminary (following a fire at their facilities in 1898).

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Haleakala School-Reg0603-1872-sites noted
Haleakala School-Reg0603-1872-sites noted
Haleakala School-Reg0603-1872-school site noted
Haleakala School-Reg0603-1872-school site noted

Filed Under: Prominent People, Schools, Missionaries / Churches / Religious Buildings Tagged With: Haleakala School, Sarah Andrews Thurston, Hawaii, Maui, Makawao, Robert Wilcox, Lorrin Thurston, Asa Thurston, Eben Low, Lorrin Andrews

November 14, 2018 by Peter T Young Leave a Comment

Endicott – Taft

William Endicott was born in Salem, Massachusetts, in November 1826, to a prominent family with deep colonial roots. He studied at Harvard College, graduating from Harvard Law School in 1850. He then established his own law practice.

When Massachusetts expanded its supreme court, Endicott was named to one of the new seats in 1873; he served on the high court for nine years. Endicott resigned in 1882, citing ill health. (UVA)

During the 1870s, several advances took place in the design and construction of heavy ordnance, including the development of breech-loading, longer-ranged cannon, increasingly made of steel rather than iron. Coupled with these developments was a growing alarm over the obsolescence of existing seacoast defenses.

In 1883, the navy began a new construction program for the first time since the Civil War. The navy’s new ships were to be used offensively rather than defensively. This naval policy, along with the advances in weapon technology, required a new system of seacoast defenses which would safeguard America’s harbors and free the navy for its new role. (Coastal Defense Study Group)

In 1885 President Cleveland made Endicott his secretary of war. A joint army, navy, and civilian board was formed, headed by Endicott, to evaluate proposals for new defenses.

The Endicott Board of Fortifications, created by Congress in March 1885, recommended a major improvement program for the modernization of port defenses along the Eastern seaboard and Great Lakes. (UVA)

From 1890 to 1905, the United States undertook a massive program to modernize its coastal defenses. Known as the Endicott era; the huge construction program resulted in all the major harbors being fortified with newly designed steel guns ranging in size from 3 to 12 inches in diameter of bore and 12-inch, breech-loading mortars.

The gun emplacements were constructed with reinforced concrete and had huge earthen or sand parapets in front. Bombproof magazines were placed far underground.

Electrically controlled submarine mine defense projects were developed for the harbors, and fire control systems for locating targets and directing artillery fire were developed.

Improvements in design and construction techniques were made as the program moved forward and those batteries constructed toward the end of the period were more efficient than the early works. Hawaii’s coastal defenses, coming after those on the mainland, would be the beneficiary of these improvements.

As construction wound down on the mainland in 1905, concerns about the state of the nation’s defenses were still heard. A few
important harbors, such as Los Angeles, still lacked fortifications, as did the new American overseas interests, including Hawaii, the Philippines, and the Panama Canal, then under construction.

President Theodore Roosevelt appointed Secretary of War William H. Taft to head a new National Coast Defense Board to review the state of the defenses and to further their effectiveness technically. (Thompson)

In January 1905 Roosevelt instructed Secretary of War William H. Taft to convene the National Coast Defense Board (Taft Board) ‘to consider and report upon the coast defenses of the United States and the insular possessions.’ (Dorrance)

The improvements resulting from the Taft Board’s work included organization of coastal searchlights in batteries for the illumination of harbor entrances, electrification of the fortifications (lighting, communications, ammunition handling), and development of a modern system of aiming.

Since these advances coincided with the construction of Oahu’s fortifications, the new gun and mortar batteries and the mine defense may be said to be from the Taft period. (Thompson)

The Taft Board report recommended in 1906 that O’ahu’s defenses consist of fortifications that defended Honolulu Harbor and Pearl Harbor. The recommendations were refined by a joint Army and Navy board in 1908, and the harbor defense buildup on O’ahu followed the refinements until the onset of World War I.

In 1908 the U.S. Army Corps of Engineers was in the midst of constructing O‘ahu armored fortifications in accordance with the recommendations of the joint board.

These weapons were to be emplaced within new military reservations that were eventually named Forts Armstrong, Kamehameha, DeRussy and Ruger.

Fort Armstrong (Battery Tiernon) got two 3-inch cannons in 1909; Fort Kamehameha got two 12-inch cannons at Battery Salfridge in 1907 and eight 12-inch mortars at Battery Hasbrouck in 1909); Fort DeRussy got two 14-inch cannons at Battery Randolph and two six-inch cannons at Battery Dudley; and Fort Ruger got eight 12-inch mortars at Battery Harlow in 1907. (Dorrance)

The forts and battery emplacements were constructed according to the concepts of the times. The batteries were dispersed for concealment and to insure that a projectile striking one would not thereby endanger a neighbor. They were open to the rear to facilitate ammunition service at a rapid rate.

The mortars were emplaced four to a pit and were secure when exposed to the flat naval fire of the time. The guns were mounted on disappearing carriages that remained concealed behind a frontal parapet until elevated to fire. (Dorrance)

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Battery_Randolph-Fort_DeRussy-(army-mil)
Battery_Randolph-Fort_DeRussy-(army-mil)
From 1908 until 1917 most of the troops at Fort DeRussy lived under canvas-(CoastDefenseJournal)
From 1908 until 1917 most of the troops at Fort DeRussy lived under canvas-(CoastDefenseJournal)
Target Practice by the 10th Company, CAC, with the 14-inch guns of Battery Randolph in July 1915-(CoastDefenseJournal)
Target Practice by the 10th Company, CAC, with the 14-inch guns of Battery Randolph in July 1915-(CoastDefenseJournal)
Target Practice at Battery Dudley-(CoastDefenseJournal)-1938
Target Practice at Battery Dudley-(CoastDefenseJournal)-1938
One of Battery Randolph’s 14-inch M1907M1 guns on its disappearing carriage-(CoastDefenseJournal)
One of Battery Randolph’s 14-inch M1907M1 guns on its disappearing carriage-(CoastDefenseJournal)
Fort_Ruger-Battery_Harlow-(NPS)-1982
Fort_Ruger-Battery_Harlow-(NPS)-1982
Fort_Armstrong-colorized-(Hammatt)-1911-1920
Fort_Armstrong-colorized-(Hammatt)-1911-1920
Fort Kamehameha 12-inch railroad mortars-1930s
Fort Kamehameha 12-inch railroad mortars-1930s
Fort Kamehameha 8-inch railway guns, 1930s
Fort Kamehameha 8-inch railway guns, 1930s
Fort DeRussy is nearly complete - area north (right) is still generally undeveloped-Battery Dudley in lower center-CoastDefenseJourna)-1919
Fort DeRussy is nearly complete – area north (right) is still generally undeveloped-Battery Dudley in lower center-CoastDefenseJourna)-1919
Encampment of the 3rd Balloon Company at Fort Ruger on back side of Diamond Head.
Encampment of the 3rd Balloon Company at Fort Ruger on back side of Diamond Head.

Filed Under: Military, Prominent People Tagged With: Pearl Harbor, Honolulu Harbor, Fort DeRussy, Fort Ruger, Fort Armstrong, Coastal Defense, Military, William Endicott, William Taft, For Kamehameha, Hawaii

November 13, 2018 by Peter T Young Leave a Comment

Hanks

Nancy Hanks was born on February 5, 1784 in Hampshire County, Virginia (now Mineral County, West Virginia). By the time she was nine years old, she was orphaned and living in what would become the Commonwealth of Kentucky.

As Nancy grew into womanhood she was employed as a seamstress. It was there that she came to know Thomas Lincoln who was employed as a carpenter.

Thomas lived on a neighboring farm, and, over the years, their friendship grew into something more; they eventually married on June 12, 1806.

The union would produce three children, Sarah, born on February 10, 1807, Abraham, born on February 12, 1809, and Thomas Jr., who died in infancy.

During the first ten years of their marriage, Thomas and Nancy occupied three different farms in Kentucky, but boundary disputes caused them to lose all three.

Thomas finally decided to move his family to Indiana. In the winter of 1816, they settled in present-day Spencer County in what became known as the Little Pigeon community.

After spending the winter in a temporary shelter, Thomas and young Abraham built a sturdy log cabin. In addition to the hard work, life on the frontier often included tragedy as well. They were not immune to the many hazards that threatened all pioneers in the 19th century.

The autumn frosts of 1818 had already colored the foliage of the huge trees of oak, hickory and walnut when neighbors became desperately ill, stricken with the dreaded milk sickness.

The disease resulted when cows ate the white snakeroot plant and the poison from the plant contaminated the milk. People who drank this poisoned milk or ate its products faced death. On October 5, 1818, within two weeks of the first symptoms, Nancy died (Abraham was nine).

Death in a one-room log cabin was a grim experience for the survivors. Nancy’s body was prepared for burial in the very room in which the family lived. Thomas and nine-year old Abraham whipsawed logs into planks, and with wooden pegs they fastened the boards together into a coffin. (NPS)

Abraham married Mary Todd, and they had four boys, only one of whom lived to maturity. In 1858 Lincoln ran against Stephen A. Douglas for Senator. He lost the election, but in debating with Douglas he gained a national reputation.

He won the Republican nomination for President in 1860 and swept the north and was elected president. He was sworn in as the 16th President of the US on March 4, 1861.

On Good Friday, April 14, 1865, Lincoln was assassinated at Ford’s Theatre in Washington by John Wilkes Booth, an actor, who somehow thought he was helping the South. (White House)

Relatives of Abraham Lincoln, on his mother’s side (Nancy Hanks), made it to the Islands.

Frederick Leslie Hanks, a New Yorker, was a sailor in the Pacific who recorded some of the important state relations between Japan and the United States in the 1840s. (Iaukea) He became active in Hawaiian affairs during the 1850s. (Hawaiian Church Chronicle, 1939)

His daughter was Charlotte Kahaloipua Hanks. “Her maternal grandfather was Kekualaula and her grand uncle Keawaaua, high chiefs of the islands of Hawai‘i and O‘ahu. Her mother was Akini Wahinekapuokaahumanu.”

Charlotte “was a prominent figure in the picturesque era of the monarchy of Hawai‘i. … On April 7, 1877, she was married to Col. Iaukea, then in the office of the chamberlain of the kingdom.”

“Col Iaukea became adjutant general of King Kalakaua’s army and later become chamberlain and special envoy from the kingdom of Hawai‘i to various European and oriental countries.”

“She naturally spent most of her time at court and was a lady in waiting to Queen Kapiolani, consort of Kalakaua. She was created a knight companion of Kapiolani and also received the Royal Order of Takovo of Serbia.”

“She was closely associated with Queen Lili‘uokalani and after the dethronement and until the death of the former queen was her loyal and devoted friend.”

“She was a member of the Daughters of Hawai‘i and one of her many interests was the Kapiolani maternity hospital.” (Hawaiian Church Chronicle, 1939) Charlotte Kahaloipua Hanks Iaukea, related to Abraham Lincoln, died November 17, 1939.

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Charlotte_K._Hanks_(PP-73-3-022)
Charlotte_K._Hanks_(PP-73-3-022)
Iaukea Headstone
Iaukea Headstone

Filed Under: Prominent People Tagged With: Hawaii, Kapiolani, Abraham Lincoln, Curtis Iaukea, Nancy Hanks, Charlotte Iaukea, Charlotte Kahaloipua Hanks Iaukea

November 8, 2018 by Peter T Young 1 Comment

Musa-Shiya The Shirtmaker

Musashi was a province of Japan, which today comprises Tokyo Metropolis, most of Saitama Prefecture and part of Kanagawa Prefecture. It was sometimes called Bushū. The province encompassed Kawasaki and Yokohama. (My Japanese Hanga)

Chotaro Miyamoto emigrated to Hawai‘i from Japan on the ship named the Tokyo Round in 1885. He started ‘Musa-Shiya’, a store in Honolulu on ‘A‘ala Lane, not far from River Street and named it after his hometown province (the name was a combination of Musashi and ‘ya’, meaning ‘place’ or ‘store.’ (Hope))

“Miyamoto sold dry goods and did some custom tailoring. His son, Koichiro, was sent to Japan at the age of six in 1901. A couple of years later, Chotaro moved his business to a new location on King Street, near River Street and the busy Honolulu fish market.”

“After the merchant died, his son, Koichiro, despite poor English skills and scant business knowledge, moved back to Hawai’i in 1920 to run the family business.”

“Miyamoto wanted to expand Musashiya’s tailoring business. The young merchant had been sending broadcloth orders to the big textile firms in England, but due to World War I, he didn’t receive his fabric orders and impatiently ordered more.” (Hope)

“Year after year Musa-Shiya had sent his order for shirtings to the Englishmen. The first year of the war his order was unacknowledged. The second year passed and there were two orders in England for Musa-Shiya that were unfilled.”

“He sent more orders.”

“Patience and persistence were his two virtues. Patience and persistence made this particular day the saddest day of his life, when he read the custom’s house manifest on a huge box from England. The orders of five years had been filled in one shipment! The little shirt maker saw his end. It was beyond him to save himself.” (Haase)

“There was young Miyamoto, suddenly surrounded by many bolts of the finest English broadcloth. The store overflowed, and more was on the dock.”

“Fine broadcloth in those days meant only one thing. Fine shirts. So the young merchant sought out the finest seamstresses in Honolulu, and they began making very fine shirts indeed.”

“Miyamoto now had to sell those quality shirts. He went to the advertising offices of Charles R. Frazier, where copywriter George Mellen became intrigued with Miyamoto’s pidgin English.” (Hope)

“Now Musa-Shiya had a friend, a haole friend … The haole friend was inspired. The little shirtmaker agreed that the big business man’s advertising agency could run the shop of Musa-Shiya should it so desire.”

“The little shirtmaker began to live in the advertising pages of a Honolulu newspaper. The advertising man had chosen the obvious and easily overlooked style of copy. He wrote Musa-Shiya’s tale of his business … in pidgin-English.” (Haase)

“Here are the headings and introductory of one of his ads … ‘Owing to slightly perspiring climate of Honolulu and adjacently adjoining territory all these persons abiding therein require more than usual undershirt. Undershirt for every day practically inevitable. If more fat, sometimes two for day is advisory.’”

“He follows this with an announcement of ‘good news of undershirts 10 per cent off for one week.’ … (and later includes,) ‘Because shop of Musa is very small and locality obscuring, prices is also, but explorer will find’”. (Dry Goods Economist, December 12, 1922)

“Observe also the diplomatic way in which Mr. Musa introduces the subject of sweaters and explains why these warm garments are needed at times even in Hawaii. His ad on this line of merchandise says:…”

“‘Speaking of sweater in Honolulu may be misconstewed for insult to famous climate. Yet not so. Climate at some instance require sweater.’”

“He speaks of the use of sweaters in automobiling and also ‘when obtaining generous perspiration by long tennis and other muscle excitement.’ In the latter case ‘sweater,’ he points out, ‘is natural result for protection from Sneeze.’”

“Mr. Musa’s English is peculiar, but it is away ahead of the Japanese (or any other foreign language) that most of us could write. And Economist readers will admit, we believe, that there is nothing the matter with his instinct for effective publicity.” (Dry Goods Economist, December 12, 1922)

“He found the way to bring people to an obscure shop. The advertisements, attracting attention by their typography and drawings, were read. If the reader of the advertisement stopped to analyze the copy he would find that it dwelt upon the fact that the little shop was hard to find …”

“… but once found there were great rewards to be had in un usual shirtings for the persistent one. Of course the copy didn’t neglect to say that price would be in keeping with the size of the shop. By this method the agency man created great interest in Musa-Shiya throughout Honolulu.” (Haase)

“During the first week, the advertisements followed close upon one another. At the end of the week the agency man called on
the little shirtmaker. ‘You didn’t think it could be done, did you?’” … ‘No, but business very good and every body say very nice advertisement.’”

“The spectacle of a solid line of busy clerks behind the counters now replaced the old scene of Musa-Shiya and his partner sitting in the corner of the shop, finding time heavy on their hands.”

“The clerks were not only selling shirting, but handing out Musa-Shiya’s ginghams, flannels and silks, for it should be known that Musa-Shiya sold a general line of dry goods, and that the advertising was moving those goods also.”

“From that week on the little shirtmaker continued to advertise. Advertising is now part of his business. He likes it. He hears from his advertising from all ends of Hawaii. Tourists in Hawaii clip his advertisements and send them home. These tourists, themselves, come to the little shop.”

“The clippings they send bring others when they come to Honolulu, and even bring orders from people in distant lands who never expect to come to Honolulu, but who have been goaded into action by the advertisements.”

“(H)e says : ‘Because for appreciating delightful results business and many customers now coming this shop where shirt make and dry goods American and Japanese style selling …’”

“‘… also following very nice advertisement in Star-Bulletin daily news papers for two year mostly, feel very kinely for advertisement which everybody say very nice advertisement and asking one copy keeping person ally which have not got so order make some more on piece paper from house of printing.’”

“‘We incline mystery for this action but explaining away clearly when man living his home Kansas U. S. sending old shirt also advertisement also letter demand six shirt hand made similar to this one but pongee kine.’”

“‘Also one lady thin kine living home Boston, U. S. presenting advertisement from many month old ask if this same shop Musa-Shiya and while writing hand book with short pencil print one side ‘Fire Insurance.’ This lady not buying shirt and something else but saving come again and smile nicely.’” (Haase)

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Koichiro Miyamoto-Musa_Shiya the Shirtmaker-TheAlohaShirt
Koichiro Miyamoto-Musa_Shiya the Shirtmaker-TheAlohaShirt
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Musashiya Ad-Kinouya
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Filed Under: General, Prominent People, Economy Tagged With: Hawaii, Aloha Shirt, Musa-Shiya, Chotaro Miyamoto, Koichiro Miyamoto, Shirtmaker

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