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April 29, 2026 by Peter T Young 1 Comment

By Horse, Car & Plane

EH Lewis looked to a variety of ways for folks to see the Islands: horseback, automobile and airplane.

Lewis was a “dashing (polo) player, who was always on the ball.” (Evening Bulletin, August 5, 1909) Early newspaper ads, note Lewis as Proprietor of Stockyards Stables where you can “Get your friends together and enjoy a tally ho ride” in a 6-horse drawn wagon. (Evening Bulletin, August 3, 1904)

“EH Lewis, will open on April 1 a riding school at Athletic Park; 25 stylish saddle horses will be used. Hours from 9 to 11 and 3 to 5, dally. Prices will be $1 per lesson, or twelve lessons for $10. We guarantee to make a good rider of you for $10. Lewis Stables, Tel. 41” (Evening Bulletin, March 24, 1910)

Lewis introduced automobiles to Hawai‘i, “Probably the finest cars on the streets of Honolulu, are the two new Pierce-Arrows which have recently arrived. Both are now installed in the rent service.”

“One … is a beautiful gray, owned by EH Lewis (the other was owned by Henry Hughes.) These two cars show in their every line that they are the last word in automobile construction. (Star-Bulletin, December 6, 1913)

“Tally-ho driving parties, instituted by EH Lewis about a year ago for the special entertainment of tourists are growing in popularity. Within the past few weeks a number of excursions of this character, taking strangers to the many interesting points within a wide radius of the city, have been given.” (Paradise of the Pacific, February 1905)

He took his touring and promotion to the continent, “Mr and Mrs E Lewis of Honolulu recently toured the Yosemite in their big American limousine and on the way and back showed themselves good promotionists by flying a Honolulu pennant and booming the islands as an attractive resort for tourists.” (Star Bulletin, July 31, 1915)

Then, he got into airplanes. Even though Lewis didn’t learn to fly until he was 60, he became an enthusiastic promoter of the industry, owning and flying more than a dozen airplanes. (Star-Bulletin)

“When ‘Bud’ Mars, back in December of 1910, brought an unwieldly biplane called the “Skylark” to Honolulu and managed to get it into the air long enough to make several short exhibition flights from Moanalua Polo Field, the die was cast for Hawai‘i’s interest in and use of aircraft.” (Kennedy; Thrum, 1936)

One regular visitor to every early flight in the islands was businessman Edwin Lewis. He was the primary sponsor of Bud Mars’ first flight at Moanalua Polo Grounds, and he also established the first real airport in Hawaii, called Ala Moana Field.

“Spectacular as these flights were, at the same time island men were going ahead in a quiet manner, laying the foundation for commercial aviation here. Ed Lewis, operating automobile tours on Oahu, early saw the possibilities of airplanes for sightseeing.” (Star-Bulletin)

“Announcing his desire to have permanent airplanes in our islands within sixty days of him stepping once again on Hawaii nei, EH Lewis landed in Honolulu nei on the morning of Friday of this past week with two pilots who will fly the two planes he purchased in America.”

“These men brought by Lewis are experts. The planes did not arrive with Lewis, but according to him, should there be no complications, the planes will arrive in Honolulu within 60 days.”

“The crafts can carry ten passengers at a time, and these will be the planes that fly regularly between Honolulu and Hilo and from Hilo back to Honolulu nei.” (Alakai o Hawai‘i, November 5, 1928)

“Touring the islands by air dates back to 1927, when Edwin Lewis founded Lewis Air Tours. The company lasted only three years, but other tour services proved more successful. Interisland travel really picked up in the 1950s with the introduction of package tours, all-inclusive vacations that often included trips to Oahu’s neighbor islands.” (Smithsonian)

“Lewis’ greatest contribution, however, was the establishment of Lewis Air Tours in the late 1920s. Flying a Standard biplane named Malolo – ‘flying fish’ …”

“… that sported an enclosed cabin for passenger comfort, tourists and locals alike were treated to views of the islands unimaginable just a few years before. (Star-Bulletin)

“For several years he operated ‘Lewis Air Tours’ with a number of small open cockpit planes flying from Ward airport on Ala Moana.” (Kennedy; Thrum, 1936)

However, some were concerned with his flying – repeated entries in minutes of meetings of the Territorial Aeronautical Commission complain of Lewis and his flying. Such as:

“(L)ast Sunday Mr Lewis’s plane was flying over the Aloha tower and the city at a very low altitude. Other complaints have also come to us about Mr Lewis’s activities. It was decided that a letter be addressed to Mr Lewis prohibiting the use of Ward Airport for any but emergency landings.” (Territorial Aeronautical Commission, April 29, 1930)

“(T)he type of flying done by Lewis Tours (mostly sightseeing flights) is very risky not only because of the condition of the field but also because many more landings would be made daily than a transport plane operating for John Rogers Airport.” (Territorial Aeronautical Commission, February 18, 1929)

Reportedly, EH Lewis flew his first solo flight on his 60th birthday, and was said to be the oldest student pilot at the time. (Archives, mid-1930s)

© 2026 Hoʻokuleana LLC

Filed Under: Economy, General, Prominent People Tagged With: Hawaii, EH Lewis, Ward Airport, Stockyards Stables, Lewis Air Tours

April 28, 2026 by Peter T Young 1 Comment

Waiʻalae Shopping Center

In the mid-1800s, beyond Honolulu’s limits there were few residences. The population was growing toward and up Nuʻuanu, but Honolulu was hemmed on the Diamond Head end by the barren plains called Kulaokahuʻa.

Kulaokahu‘a translates as “the plain of the boundary.” Kulaokahu‘a was the comparatively level ground below Makiki Valley (between the mauka fertile valleys and the makai wetlands.) This included areas such as Kaka‘ako, Kewalo, Makiki, Pawaʻa and Mōʻiliʻili.

“It was so empty that after Punahou School opened in July 1842, mothers upstairs in the mission house could see children leave that institution and begin their trek across the barren waste. Trees shunned the place; only straggling livestock inhabited it.” (Greer)

William Lunalilo ended up with most of the area known as Kaimuki through the Great Māhele (1848.) Lunalilo was born on January 31, 1835 to High Chiefess Miriam ‘Auhea Kekāuluohi (Kuhina Nui, or Premier of the Hawaiian Kingdom and niece of Kamehameha I) and High Chief Charles Kanaʻina.

In 1884, the Kaimuki land was auctioned off. The rocky terrain held little value to its new owner, Dr. Trousseau, who was a “physician to the court of King Kalākaua”. Trousseau ended up giving his land to Senator Paul Isenberg. Theodore Lansing and AV Gear later bought the Kaimuki land (in 1898.) (Lee)

In 1887, Daniel Paul Rice Isenberg (Paulo Liʻiliʻi) (son of the Paul Isenberg, one of the founders of H. Hackfeld & Co. (Amfac) and one of the organizers of the Līhuʻe Sugar plantation) invested a large part of his inheritance in the development of a 3,000-acre ranch at Waiʻalae, Oʻahu.

In 1898, Kaimuki was still the barren, rocky and red-dirt land filled with panini, kiawe, and lantana. However, Lansing, a real estate agent, thought it was a great place to build a high class residential district. Initially, sales were slow.

But in 1900, the Chinatown fire forced folks to find places for new homes and businesses – many came to Kaimuki. This eventually led to the construction of the Lēʻahi Hospital (1901.) This and other activity in the area destroyed and/or displaced the landscape.

Kaimuki was envisioned as a suburb, where the residents could commute to Honolulu each day for work. To do this, transportation needed to be improved.

In 1888, the animal-powered tramcar service of Hawaiian Tramways ran track from downtown to Waikīkī. In 1900, the Tramway was taken over by the Honolulu Rapid Transit & Land Co (HRT.) That year, an electric trolley (tram line) was put into operation in Honolulu.

In town, in addition to service to the core Honolulu communities, HRT expanded to serve other opportunities. In the fall of 1901, a line was also sent up into central Mānoa. In 1902, a tram line was built to connect Waikīkī and downtown Honolulu.

The new Mānoa trolley opened the valley to development and rushed it into the expansive new century. In particular, it would help to sell a very new hilltop subdivision, “College Hills,” and also expand an unplanned little “village” along the only other road, East Mānoa. (Bouslog)

A little farther out, in Kaimuki, roads were built by the developers to connect the homes with Waiʻalae Avenue. The biggest boost to popularity occurred in 1903, when the Waiʻalae Avenue electric streetcar began service to Kapahulu and Koko Head Avenue.

As the automobile gained popularity and suburbs towards Koko Head were constructed, Waiʻalae Avenue was solidified as a major throughfare that boomed with business. (HHF)

Then, in 1927, the Territorial Hotel Co., as part of a promotional program to develop luxury travel trade to Hawaiʻi on the mother company’s Matson Navigation Co. cruise ships, built the Royal Hawaiian Hotel … and with it the Waiʻalae Golf Course.

The Golf Course was opened for play on February 1, 1927. In July 1927, the Isenberg ranch home near the mouth of Wai‘alae stream became the club house for the Wai‘alae Golf Course.

By the 1930s, the beachfront along Kahala Avenue was being developed with homes, while farming continued in other areas. In 1938, more than 50 pig farms were operating in the vicinity of Farmers Road and Kahala Avenues.

Residents of the area, citing an increase in rats and mice at Kahala, petitioned the territorial board of health to remove the pig farms (Honolulu Advertiser, December 20, 1938).

More houses were built.

Then, in 1954, the first phase of the Waiʻalae Shopping Center was built along Waiʻalae Avenue (designed by Victor Gruen – Walker Moody was awarded a $435,000 contract to build it.)

The three part plan called for covered courts between the three buildings and covered walks to the three parking areas. The center was anchored by Liberty House and a Piggly Wiggly supermarket (which later became Star Market.)

In 1957, a $1.2 million expansion began at Waiʻalae; Woolworth opened its first Hawaiʻi store there in 1958. Another new tenant, Waiʻalae Bowl opened that year, as well.

In 1967, construction to double the size of the Waiʻalae Shopping Center began, giving the center a total of 320,000-square feet of leasable space with fifty to sixty tenants, and 1,500 parking spaces.

Rather than the open-air, covered walkways, it was enclosed as a mall and air conditioned; all but a few stores opened on to the mall, rather than to the outside of the mall. It was the first of this type to open in Hawaiʻi. (They renamed it Kahala Mall.) (Mason)

At the time, Ala Moana Center was reported to be the largest mall in the world under single ownership and the provision of air conditioning at the Waiʻalae mall was a way to compete with the larger shopping center. (Mason)

On March 31, 2006, a flood hit the mall. Water affected an estimated 60 of 90-mall businesses, and knocked down two movie auditorium walls.

Kahala Mall is now comprised of approximately 464,000 square feet of gross leasable area. The mall houses 101 retail shops, entertainment venues and restaurants. (ksbe)

© 2026 Hoʻokuleana LLC

Waialae Shopping Center-1955
Waialae Shopping Center-1961
Waialae_Bowl at Waialae Shopping Center-kamaaina56-1960
Waialae_Panorama-Waialae Shopping Center-Kahala Mall-to left-kamaaina56-1966
Waialae_Panorama-Waialae Shopping Center-Kahala Mall-center-kamaaina56-1966
Jojan Restaurant at Waialae Shopping Center-later Reuben’s, later Spindrifter-kamaaina56-1960s
Kahala Mall-Christmas Stag Night-ilind-December 12, 1971
Kahala Mall-Christmas Stag Night-Picketers meet shoppers-ilind-1971
Kahala Mall-Christmas Stag Night-ilind-Men Only-1971
Kahala Mall-Christmas Stag Night-leaflet-ilind-1971
Kahala Mall-2006-flood-hnladvertiser
Hawaii_Five-O_Jack_Lord_Bust_outside Kahala Mall

Filed Under: Buildings, Place Names, Economy Tagged With: Hawaii, Waialae, Waialae Country Club, Kahala Mall, Waialae Shopping Center

April 27, 2026 by Peter T Young 1 Comment

Rycroft

Robert Henry Rycroft (April 27, 1843 – February 3, 1909) emigrated to the United States from Leeds, England, when he was 16 years old. After serving 16 months in the U.S. Cavalry during the Civil War, he arrived in Honolulu.

He first went to work in the Honolulu Iron Works and afterwards went into the plumbing business, which was his profession. He was also proprietor of the Fountain restaurant and Temperance saloon on Fort Street in an old one story frame building

Failing in the restaurant and saloon business on Fort Street in Honolulu he went to Brisbane, Australia, to establish an ice works and was nearly successful in establishing his system on steamers to carry frozen mutton to Europe.

“(H)e erected an ice machine at Brisbane, which was the first ammonia machine there using a pump to compress the gas. After remaining, there about two years he returned to Honolulu and soon after removed to the Island of Hawaii in 1877.”

“There he went into the ‘awa shipping business. The trade in ‘awa at that time was so large that many tons were handled each year, much of it going to foreign ports, mostly to the United States, for medical purposes.”

“About the year 1881 Mr. Rycroft went into the cattle business, having purchased the Pohoiki and Keahialeka tracts in Puna, Hawaii, containing about nine thousand acres.”

“He also erected a large saw mill at Pohoiki and furnished the Government with all of the hard wood used in the public works. He also furnished the wood supply of Honolulu for several years by the Allen & Robinson line of schooners. The ties of the O. R. & L. Co. came from this mill.”

“Soon after things were running smoothly Mr. Rycroft again branched out and was one of the first, if not the very first, who went into the systematic cultivation of coffee, upon a large scale.” (Pacific Commercial Advertiser, March 9, 1900)

Rycroft launched a boom in coffee production during the late 19th century; between 1896 and 1906, most of the 300 land grants made to speculators were for coffee.

In the Puna District in 1880, Hawaiians maintained small-scale traditional farms, and other settlers invested in commercial properties like coffee plantations on approximately three dozen land grants. (ORNL)

He constructed a coffee mill in 1891 to process the coffee then being planted in Puna. However, for some unknown reason, the coffee boom ended in 1899, leaving the mill basically without a product to process. Then, probably, the Rycrofts had to find an alternate crop to process in the new coffee mill.

Presumably, then, the Rycroft guava business in Puna was started in about 1900 to use the coffee mill, and possibly was abandoned after 1910.

Rycroft and his son, Walter, should be credited with the first commercial production of guava at Pohoiki in Puna; they produced guava jam and jelly in the ‘coffee mill.’ (Shigemura & Bulloock)

Rycroft also funded improvements at Pohoiki Landing to support his commercial ventures, although the original landing was destroyed by a tsunami in August 1885. (DLNR)

The Pohoiki area has remained mostly undeveloped except for the 23-year period of commercial development under Robert Rycroft. Rycroft’s ventures between 1877 and 1899 included ‘awa, cattle, sawmill, coffee and guava. The Pohoiki commercial activity appears to have ended when Rycroft moved to Honolulu in 1899. (DLNR)

When he sold out in 1899 he had in lower Puna sixty-five acres and in Ola‘a 170 acres of bearing coffee. This venture, however, did not prove as profitable as most of Mr. Rycroft’s enterprises. Messrs. H. Hackfeld & Co purchased his Olaa property.

“Last year upon the formation of the Puna Sugar Co. an offer was made Mr. Rycroft for his 9,000 acres of land in lower Puna and he determined to sell out and remove to Honolulu.” (Pacific Commercial Advertiser, March 9, 1900)

Rycroft returned to Honolulu in 1899, starting the Fountain Soda Works. “Since coming to Honolulu Mr. Rycroft has purchased six lots in the old base ball ground, where he is now erecting a fine residence, which will be competed as rapidly as the work can be done.”

“Mr. Rycroft will go into business in Honolulu and will become a permanent resident. He has not as yet thoroughly settled upon his future plans, but will make his debut in business circles in the near future.” (Pacific Commercial Advertiser, March 9, 1900)

For some years his eldest son conducted the soda business (in the vicinity of what is now Rycroft Street) while Rycroft attended to his investments in general. (Hawaiian Star, February 3, 1909)

“Robert Rycroft, one of the oldest residents of the Hawaiian Islands, died of heart trouble early this morning at his home on Wilder avenue. He leaves a wife, three sons, Henry, Mark and Walter, and two daughters Sophia and Gladys. Mrs. Rycroft is a sister of AN Campbell, Treasurer of Hawaii, and was married to Mr. Rycroft in 1872.” (Hawaiian Star, February 3, 1909)

© 2026 Hoʻokuleana LLC

Filed Under: Economy, Place Names, Prominent People Tagged With: Coffee, Hawaii Invasive Species Council, Robert Rycroft, Pohoiki, Guava, Hawaii, Puna

April 23, 2026 by Peter T Young Leave a Comment

Honolulu Oil

William Matson was born in 1849 in a Swedish seacoast town and ran off to sea at the age of twelve. According to his daughter, he had not a single day’s schooling in his life.

At 18, Matson “came round the Horn” to California and soon worked his way up to the captaincy of a scow schooner (barge) in San Francisco Bay.

At age 33 he became one-quarter owner—for $5,000—of the new three-masted schooner, Emma Claudia, and brought her to Hilo on her first voyage. Matson saw opportunity on the Big Island and began to focus his service there.

“My father used to do everything. He bought the horses, he bought needles, thread, mules, dress materials… a floating store.” (daughter Lurline Matson)

Every voyage was a partnership—with different partners holding shares, generally in eighths—and then splitting the profits. Matson expanded in this way, buying more ships and chartering others.

Matson became well established in the Hawaiian trade. His small fleet of sailing vessels shuttled back and forth between Hilo and San Francisco.

Westbound to Hawai‘i, he would bring goods of all descriptions. Eastbound to California, he would take sugar, molasses, fruits, vegetables and hides.

His fleet was still all wind-driven sailing ships, though in 1889 he was quoted: “I was wondering whether I’d ever be able to run a steamship between the islands and San Francisco.”

In 1901, Matson acquired his first steamship, the Enterprise. At that time, most steamers burned coal to fire the boilers. Matson immediately converted the Enterprise to the first oil burner in the Pacific, because oil was cheaper.

It cost $2.10 in oil for the same energy provided by $7.00 worth of coal. Oil was also cleaner, more space efficient, and demanded less manpower.

Matson recognized the potential of oil. He convinced Hawai‘i’s plantation and sugar mill owners to switch from coal and bagasse (sugar cane waste) to oil. Then he converted some of his sailing flee into tankers to carry the oil to the Islands.

Matson said, “If you use fuel in large quantities, you must control the source.” To insure a supply of oil for his ships, Captain Matson bought some wells in California and built a “couldn’t be done” 112-mile pipeline from the Coalinga oil fields to Monterey.

In 1903, he formed the Monarch Oil Company and five years later bought the Buena Vista Hills property (Matson later renamed the area Honolulu Hills) and a year later (1910) created Honolulu Oil Company.

Matson told investors: “You’ll either go broke or get rich.” (Castle and Cooke invested $140,000. Fifty years later, the company was receiving $400,000 in annual dividends, and finally liquidated its shares (at government behest) for over $23-million.)

Honolulu Oil Corporation was engaged in exploration for, and extraction and sale of oil and gas in 15 states and the Dominion of Canada. The actual drilling was done by independent contractors, with Honolulu’s engineers acting in an advisory capacity.

Honolulu’s operations were divided into five geographical divisions: California (California, Nevada and Utah,) Mid-Continent (Texas, New Mexico, Colorado, Nebraska and Oklahoma,) Canadian, Rocky Mountain (Montana and Wyoming,) Southeastern (Mississippi, Louisiana, Alabama, Florida and Tennessee.) Reports note Honolulu Oil was later acquired by a larger oil company.

In 1911, Matson developed compressors to convert his oil product into gasoline and a year later built a pipeline to Los Angeles. That led to the modernization of the US Navy and their conversion to oil. (David Whitley; Taft Midway Driller)

Captain Matson brought the Falls of Clyde into the Hawaiian sugar trade, specifically servicing the plantations of the Big Island, bringing needed goods and machinery from the West Coast to Hilo, and returning with burlap sacks full of raw sugar on its way to the California refineries and then to the markets of the US.

He modified the Falls of Clyde sail plan, added a deck house and chart house, and rearrange the after-quarter for passengers. From 1899 to 1907, the Falls made over sixty voyages between these ports. Sailing time averaged seventeen days.

To help move oil, the Falls of Clyde was converted to a sailing oil tanker (1907;) her insides were gutted and ten large tanks were constructed along both sides and the bottom, giving her a capacity of 756,000 gallons of oil.

Heavy-duty pumps and a second steam boiler to operate them were installed. She sailed between Gaviota and Honolulu Harbor; molasses was often loaded into her tanks for the run back to California.

She continued to carry a few passengers and small amounts of cargo “tweendecks.” (Simpson) (Lots of information here is from Simpson, Stanford, Castle & Cooke and Taft Midway Driller.)

© 2026 Hoʻokuleana LLC

Filed Under: Prominent People, Sailing, Shipping & Shipwrecks, Economy Tagged With: Honolulu Hills, Hawaii, Matson, Falls of Clyde, Honolulu Oil

April 20, 2026 by Peter T Young 2 Comments

Piggly Wiggly

On February 4, 1928, the Star Bulletin noted that three men arrived from the mainland to open Hawai‘i’s first chain grocery store; it was situated on Beretania Street at Keʻeaumoku, a “large crowd attends the Piggly Wiggly opening.”

Andrew Williams, president and general manager of Piggly Wiggly Pacific made the decision to enter the Hawai‘i market and promised 7 stores by the end of the year. (Krauss)

The entry of Piggly Wiggly initiated the first national chain grocery store into the Islands; with it came a new way of food shopping.

Today, we take for granted the convenience of comparing and choosing from a wide range of prepackaged products, placing them in our shopping carts and going through a checkout.

The late-19th and early-20th centuries were the age of the independent mom-and-pop store. Grocery stores of that era tended to be small (generally less than a thousand square feet) and also focused on only limited aspects of food retailing.

Grocers sold what is known as “dry grocery” items, or canned goods and other non-perishable staples. Butchers and greengrocers (produce vendors) were completely separate entities, although they tended to cluster together for convenience’s sake.

These were counter-service stores; owners/workers were hands on with each customer, pulling individual needs out of bulk jars or bins and packaging each for each customer on the other side of the counter.

Piggly Wiggly stores (established by Clarence Saunders in Memphis in 1916) are widely credited with introducing America to self-service shopping, revolutionizing the grocery industry.

Self-service stores came to be known as “groceterias” due to the fact that they were reminiscent of the cafeteria-style eateries that were gaining popularity at the time. (groceteria)

Instead of a clerk to assist individual customer needs behind a counter, there were open aisles, open shelves with individually-packaged products to select from, shopping baskets and check-out stands.

The largest order for receipt printing National Cash Registers ever received has just been placed with The NCR Company by the Piggly Wiggly Stores. This order called for 1,030 receipt printing registers of the Class 800 type. One hundred of the registers were to be delivered at once and the remainder from time to time as new stores are opened up. (Hotel Monthly, Vol 26)

In the cafeteria style or “Piggly Wiggly” groceries, the storerooms were all planned alike, and every shelf had a designated and uniform place for the particular kind of groceries allotted to that particular space; and the grocery shelves were arranged to conform to the storeroom shelves.

Rather than pull and package for individual needs from bulk jars and bins, items such as sugar, rice, coffee, etc, were automatically weighed into uniform packages by a machine. The correct weight was stamped on the bottom of the package and it is then sealed by adhesive tape and put on display on a shelf in the aisle.

In the Piggly Wiggly stores customers become their own clerks and select their own purchases without interfering with any of the other customers who are on similar missions. By this method, the customer is made part of the machinery of distribution.

All goods are placed on the shelves with careful consideration as to display, convenience, and classification (several kinds of the same article are always grouped together.) Thus in one part of the store the soap will be found, in another the cereals and in another the canned goods.

The overhead of the store is reduced and the individual purchaser is directly benefited by the reduced price. (Hotel Monthly, Vol 26)

Piggly Wiggly was the first to:
• Provide checkout stands
• Price mark every item in the store
• High volume/low profit margin retailing
• Feature a full line of nationally advertised brands
• Use refrigerated cases to keep produce fresher longer
• Put employees in uniforms for cleaner, more sanitary food handling
• Design and use patented fixtures and equipment throughout the store
• Franchise independent grocers to operate under the self-service method of food merchandising

Shoppers and store owner loved it. Likewise, the Piggly Wiggle brand issued franchises to hundreds of people across the country – the company slogan was “Piggly Wiggly All Over the World.”

The number of Island Piggly Wigglys grew; however, “because of the inconvenience of proper supervision”, on January 2, 1935, Theo H Davies (then, a Hawai‘i Big 5 company) bought out the Piggly Wiggly brand in Hawai‘i. They expanded and grew into the 1950s.

While supermarkets increased in number throughout the mainland during the 1930s, it was not until after World War II that supermarkets developed on a large scale basis in Hawai‘i.

Foodland opened in May 1948, and Albert and Wallace Teruya started Times in 1949. Star Market opened its Mōʻiliʻili store in 1954. Chun Hoon in Nuʻuanu built a new store along supermarket lines, which opened in December 1954.

By 1957 supermarkets accounted for close to fifty percent of all retail food business in America. In 1963 the national chain Safeway made its appearance in the islands.

With lower payroll and handling costs, coupled with volume purchasing and high turnover in sales, the supermarket was able to cut prices and take over the retail grocery business. (HHF)

Supermarkets typically served as anchors for community shopping centers, providing economic stability and even encouraging further commercial and residential development in surrounding areas.

In addition, government-supported services such as libraries and post offices were often constructed within or immediately nearby these new commercial hubs. The clustering of such amenities provided individuals and families with the mainland style a “one-stop” shopping center. (docomomo) Davies sold Piggly Wiggly in the mid-1950s.

Saunders’ reason for choosing the intriguing name “Piggly Wiggly” remains a mystery; he was curiously reluctant to explain its origin. One story says that, while riding a train, he looked out his window and saw several little pigs struggling to get under a fence, which prompted him to think of the rhyme.

Another suggests that someone once asked him why he had chosen such an unusual name for his organization, to which he replied, “So people will ask that very question.” Regardless of his inspiration, he succeeded in finding a name that would be talked about and remembered. (Lots of information here is from Piggly Wiggly.)

© 2026 Hoʻokuleana LLC

Filed Under: Economy Tagged With: Piggly Wiggly, Andrew Williams, Groceteria, Hawaii

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