Waikīkī – Kauhale O Hoʻokipa
We are happy to announce that Native Hawaiian Hospitality Association (NaHHA,) serving as the sponsor for the Waikīkī – Kauhale O Hoʻokipa Scenic Byway, has retained Hoʻokuleana LLC to assist in the application, designation and planning processes for the Byway through the Hawaiʻi Scenic Byway Program.
The Hawaiʻi Scenic Byways Program is designed to complement the National Scenic Byways Program, a nationwide effort to identify, promote, manage and invest in roadways that are the most significant in their region with regard to these scenic, historic, recreational, cultural, archeological and natural qualities.
The purpose of the Hawai`i Scenic Byways Program is to formally designate Hawaiʻi Scenic Byways and to establish and implement Corridor Management Plans (CMPs) for our corridors.
The Hawaii Scenic Byways Program identifies and recognizes:
• roads that “tell a story” that is special;
• roads with outstanding scenic, cultural, recreational, archaeological, natural and historic qualities; and
• roads that will benefit from a coordinated strategy for tourism and economic development
First, the name – it is not only descriptive of the meaning and feeling of Waikīkī as we know it today, it is also a metaphor of Waikīkī in traditional (ancient Hawaiian) times, at multiple levels.
In ancient times, a ‘kauhale’ was a cluster of structures [a living compound.] The traditional Hawaiian home was the kauhale (Lit., plural house;) this was a group of structures forming the homestead – with each building serving a specific purpose.
Literally, ‘Waikīkī – Kauhale O Hoʻokipa’ translates to ‘Waikīkī – Home of Hospitality.’ But, this context of “Home” can expand and also represent the community of Waikīkī.
Starting with Māʻilikūkahi, who ruled in the 1400-1500s (at about the same time Christopher Columbus crossed the Atlantic,) Waikīkī became the Royal Center for Oʻahu’s ruling Aliʻi. It remained as such, through Kamehameha I.
The Royal Centers were areas selected by the Ali‘i for their residences and Ali‘i often moved between several residences throughout the year. The Royal Centers were selected for their abundance of resources (water, fishing, fertile land, etc) and recreation opportunities, with good surfing and canoe-landing sites being favored.
The Scenic Byways program serves to identify “Intrinsic Qualities” along the corridor; these include Scenic, Natural, Historic, Cultural, Archaeological and Recreational.
These intrinsic qualities break into two clusters:
“Land” (Scenic, Natural and Recreational,) and
“People” (Historic, Cultural and Archaeological)
Sites and Stories of Waikīkī, as illustrated through its Intrinsic Qualities, help tell the stories of the Land (‘Āina) and its People from the earliest beginnings of Hawai‘i to today. Waikīkī – Kauhale O Hoʻokipa will be incorporating several core story themes:
• Royal Residences
• Visitor Industry
• Military
• Natural/Geologic
• Socio-Economic-Political
• Side Trips
Although many of the sites and structures of Waikīkī from the ancient times are long gone, many of these pre-contact Hawaiian places, environment, people, history and culture still convey the sense of earlier importance through continued use of original place names for areas, streets, surf sites, symbols, etc and other references to these people, places and times. Though gone, they are not forgotten and continue to express the ways of the past.
Through the telling of stories of Waikīkī (and a goal of the establishment of a Scenic Byway (and dream of NaHHA founder, George Kanahele,)) we help to restore Hawaiianness to Waikīkī in a positive, productive and respectful way.
The sense of place of Waikīkī lies within these stories, under the overarching contexts of “Aloha” and “Hoʻokipa” (Hospitality.)
“Waikīkī’s significance is as a place of history, not destination.” (George Kanahele) Restoring some of Waikīkī’s historical and cultural integrity through Waikīkī – Kauhale O Hoʻokipa Scenic Byway will help to illustrate “I ka wā mamua, ka wā mahope” (The future is in the past.)
This is our third Scenic Byway opportunity. We also assisted the Kona Sponsor of “Royal Footsteps Along the Kona Coast” with their Corridor Management Plan (the first approved in the State,) as well as helping the Kōloa Sponsor of Holo Holo Kōloa Scenic Byway with their permits and CMP.
In addition to each of those receiving Historic Preservation Commendations from Historic Hawaiʻi Foundation, the Kona project also received the Environment/Preservation Award from the American Planning Association-Hawaiʻi Chapter and the Pualu Award for Culture & History from the Kona-Kohala Chamber of Commerce.
For more information on this project, you can click the following link for a background summary of Waikīkī, the Scenic Byway Program and the many stories that are told along its roadways.
Click here for more information on the Waikīkī – Kauhale O Hoʻokipa
The image shows our theme image, theme statement and mission/vision – ultimately, we see this Scenic Byway helping to “Restore Hawaiianness to Waikīkī.”
Native Hawaiian Hospitality Association (NaHHA)
The Native Hawaiian Hospitality Association (NaHHA) was founded in 1997 by George S. Kanahele, Kenneth Brown and other Native Hawaiian professionals to address concerns about how Native Hawaiians and Hawaiian culture were perceived and represented in tourism.
They determined that, in order to have greater success in improving tourism and honoring Hawaiian culture and its people, they would need support; in 1997, they formed NaHHA, a 501 (c)(3) private nonprofit.
NaHHA advocates for the development and advancement of Native Hawaiians in tourism as the best investment in future leaders and in the perpetuation of authentic culture in the industry.
Working to better connect the Hawaiian community and the tourism industry, NaHHA has formed alliances with various Hawaiian organizations and nonprofits, artists and cultural practitioners, and with tourism associations, hotels and private businesses.
These connections and alliances have gained NaHHA recognition as lead agency for the Hawaiian Culture Initiative of the Hawai‘i State Tourism Strategic Plan.
In keeping with their mission, NaHHA recently completed a two-year train-the-trainer program to develop Hawaiians to provide cultural training and consultation.
Ola Hawai‘i, “Hawai‘i Lives” is NaHHA‘s educational program for today‘s ho‘okipa (hospitality) industry, for managers and employees who seek to have a better understanding of the Hawaiian culture.
While the curriculum is designed around Hawaiian values, it honors the cultural diversity of Hawai‘i.
Native Hawaiian culture not only lends fundamental value to Hawaii as a visitor destination but is exploited as a marketing theme in the selling of Hawaiʻi raising expectations that Native Hawaiian experiences are readily and easily accessed.
The reality is that visitors and locals alike are hard-pressed to find native Hawaiian cultural experiences.
Information that will connect them to authentic Hawaiian cultural experiences is difficult to access because it is not included in the mainstream visitor information programs.
NaHHA also sponsors Native Hawaiian Tourism Conferences and dialog with the goal to enable partnerships and inspire actions that result in:
• a greater collaboration between Hawaiian businesses/community and the visitor industry
• increased integration of Hawaiian culture in hotels and other businesses;
• practices that mālama ʻāina – care for our natural environment
• creative tourism, empowered communities and successful businesses
In 2006, while I was at DLNR, I had the opportunity to participate as a speaker at the NaHHA Native Hawaiian Tourism Conference. The conference theme was, “Celebrating Hawaii’s Heritage – Sustaining Our Island Legacy.”
I clearly saw the opportunity for the State (and more particularly DLNR) to partner with NaHHA by focusing on cultural matters in the visitor industry venue.
The Hospitality Sales & Marketing Association International (HSMAI) awarded a coveted Gold Adrian Award to the Native Hawaiian Hospitality Association’s (NaHHA) Ola Hawai’i Manual. (This is the largest and most prestigious travel marketing competition globally.)