“One of the biggest screen attractions offered to Maui this season is coming next week, the Aldrich Production, ‘The Black Lily.’ Manager Ross received announcement of the offering by wireless this morning. He expects that Mr Aldrich and Mrs Peggy Aldrich will be here at the same time.”
“As yet the mainland has had no chance to see this Hawaiian production. … It has been shown in Honolulu and was received with favor and followed by exceptionally flattering newspaper criticisms.”
“Peggy Aldrich is well known among the screen stars and as a producer Mr Aldrich has been successful. He has taken numbers of motion pictures of the Islands on other stays here before he purchased a home in Honolulu, knows the Islands and Island life and the ‘Black Lily’ is said to be one of the best Island plays ever screened.”
“Another Hawaiian feature is added, ‘Sonny’ Cunha in ‘Poi or Bust’ in which the Hawaiian musician seeks to rival Roscoe Arbuckle as a comedian.” (Maui News, May 27, 1921)
Aldrich zipped in and out of Hawaii to film travelogues, gather entertainers, and then return to the mainland to tour the results. He was a favorite of Hawaiʻi tourism business groups such as the Ad Club. He traveled across the mainland to theaters small and large showing his Hawaii travelogue supported by live entertainers, Aldrich’s Imperial Hawaiians.
His shows advertised Hawaii, correcting common erroneous beliefs (No, there is not an active volcano in Honolulu). In a letter to the Advertiser, Aldrich boasted his film and troupe reached 1 million people in a few months. He touted 400,000 viewers in greater Chicago. (Elks)
“William F Aldrich, adventurer, artist, globe-trotter, has done in celluloid what the old masters did with brush and oil. To say that he is a motion picture cameraman would be as much an error as to call Rembrandt a photographer.”
“With his camera he brings to the screen in glorious proportions the wonders of the universe. No beaten path he follows, but from the queer out-of-the-way places brings to live on the screen the romance of people and environments which we of this prosaic business world would meet only in books.” (Promotional brochure)
“William F Aldrich, a member of the expedition sent out by the Peter Pan Film Corporation to photograph the world, made an exceptionally interesting bit of motion picture history when he risked death in photographing the interior of the crater of Kilauea, Hawaii’s active volcano.”
“Numerous efforts to accomplish this feat have met with defeat, and Aldrich’s efforts are said to have netted the Peter Pan company the best photographic record of this boiling lake of flaming lava, which will be introduced in the fourth episode of ‘The Honeymooners,’ Peter Pan’s scenic serial.”
“The successful filming of the sputtering crater of Kilauea was accomplished by Aldrich on October 5. He wore a gas mask similar to those in use in European warfare, reinforced by a leather cap that covered all of his face except his eyes.”
“He made the descent of three hundred feet of almost perpendicular cliff to the inner edge of the lake of lava, and set up his tripod with the seething liquid earth licking at his shoes.”
“After completing his task Aldrich climbed out of the bowels of the earth and removing his fantastic headgear said: ‘It’s just like going to hell.’” (Motography, November 10, 1917)
It was an unfortunate later fire that also involved Aldrich; one August night, Aldrich, the “movie picture man,” was having dinner when his wife yelled “Fire!”
He ran to the room where the gas heater stood and saw flames. Neighbors tried to help by beating them out with cloths. A fire truck was summoned from Kaimukī, but the pin holding together the steering gear fell out and the truck crashed into a fence. By the time help arrived, the building count not be saved. (Cultural Surveys)
“With great difficulty the flames were prevented from spreading to adjacent buildings. Sparks were carried to the roof of the Moana Hotel by the high wind.” (Maui News, August 5, 1921)
“Historic ʻĀinahau, at Waikiki, was totally destroyed by fire August 2d (1921,) together with most of its furniture and fittings, on which $15,000 insurance was carried.” (Thrum)
“Historic ʻĀinahau, home of the wide lanais and lofty palms, rendezvous of Honolulu society in the reign of King Kalākaua, and haunt of Robert Louis Stevenson in his Hawaiian days, is gone. “
“The age old coconut trees which surrounded the famous palace were torches of remembrance, flaming high into the tropic night long after ʻĀinahau had become only a ghost among its glowing embers, but today they are charred stumps around blackened ruins.”
“Cleghorn, who survived both Princess Miriam Likelike and their daughter, died only a few years ago. His wish was that the estate might be preserved to posterity as a public monument, but the government did not see fit to accept the gift, and the property was cut up into building lots.”
“The palace itself, after a brief career as a hotel, passed into the hands of WF Aldrich, the moving picture producer, who, with his wife, “Peggy” Aldrich, had a rather close call last night when the place burned.” (Gessler, The Step Ladder, October 1921)
“For two or three years ʻĀinahau had been used for the developments of films depicting life in the Hawaiian Islands and from its dark rooms went forth celluloid impressions of Hawaii that have been displayed upon the screens of movie houses across the mainland” (The Garden Island, August 9, 1921)
“Mr. Aldrich plans to build on the property a model Hawaiian village of grass huts for the entertainment of visitors and the use of motion picture companies in filming Hawaiian scenes.”
“The Stevenson banyan was badly damaged, but it is expected to survive.” (Gessler, The Step Ladder, October 1921)
