“Yum, yum. Yick Lung.
Yum, yum. Yick Lung.
I love the flavor of Yick Lung!”
“Hawai‘i’s Favorite”
Reportedly, Yee Sheong and Kam Tai Leong arrived in the Islands in 1898 and founded Yickco in 1900 and operated under the tradename of Yick Lung.
Yick Lung, which means ‘profitable enterprise’ in Cantonese, was primarily a candy company and was subsequently operated by a couple generations of the family.
Yee brought dried preserved plums from mainland China while traveling to the islands, which became the local snack favorite of generations to follow. (Star Pacific Trading)
A featured item was ‘Li Hing Mui – ‘Li Hing’ means ‘traveling’ while Mui’ means ‘plum;’ hence the name Li Hing Mui describes the tasty treat from the Orient. (Star Pacific Trading)
Daughter, Gertrude Yee, is attributed with coming up with the name Li Hing Mui for the sun-dried, salty-sweet plum. (Shimabukuro)
The Yee siblings (11 children of the company founders) took over the company when their father died in 1944. Shortly thereafter, Peter and Frederick Yee bought out the other family members in 1950 and added crack seed to the lineup of Yick Lung snacks. (Yonan)
In addition to Hawai‘i, the brothers sought expansion on the continent. However, two trucks were wrecked by sledgehammers in San Francisco’s Chinatown – reportedly, not the work of jealous gangsters looking for a payoff, rather the result of widespread car wreckage by juvenile delinquents.
“The wrecking of the trucks indicated one type of the obstacles the Yick Lung Co., has encountered in its program of expansion to the West Coast . Dealing mainly in cracked seed and other types of candied seed derived from the Orient, Yick Lung has not encountered serious competition, ‘Yet.’”
“Though he (owner Fred Yee) declined to mention how wide operations on the West Coast are, he admitted New York might be a target for further expansion in the future. Yick Lung has not moved into Chicago, he said.” (Honolulu Record, March 13, 1958) It’s not clear how expansive the operation was outside Hawai‘i.
Back in the Islands, the company soared in the sixties and seventies through promotions with Checkers and Pogo, the Sunday Manoa (the Cracked Seed album) and Captain Honolulu, just to name a few.
Peter and Fred took the company to its legendary heights, becoming a household name in all the islands. During that time, Peter was known as Mr Cracked Seed. (Reuel)
The Yees discovered that people in Hawaii would buy a whole variety of sweet and sour tastes and began making different ‘sauces’ to vary the flavor. They added new items to the list, such as mango and cherry seeds.
One brother ran a store on Lusitana Streets on the slopes of Punchbowl Volcano just north of downtown Honolulu, the other peddled the seed from a horsedrawn carriage, and later trucks. (Laudan)
Although the brothers weren’t the first to bring in preserved fruit, or ‘see mui,’ from China, they are credited with being the first to mass market it.
In one of the preserved plum varieties the pit of the preserved fruit was cracked to expose the kernel inside. From that grew the generic term of crack seed to describe the whole range of preserved fruit treats. (Yonan)
Unfortunately, parent company Yickco Inc filed for bankruptcy in 1996 as it struggled to pay off tax debts and faced increasing competition from other snack distributors. (Yonan) Yickco Inc, which manufactured Yick Lung products, was dissolved in 1998.
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Do I ever remember eating all that good stuff in Lahaina.When we went to the Friday night cowboy film, we’ first went to the store next door and to buy crack seed and any other sweet and sour plum seed…To this day , my mouth waters at the thought it…I make a compote with a similar flavor out of prunes,Meyer lemons, salt, raw sugar, whiskey. If I can find Ling hing mui, I add that to it also… My favorite recipes are the ones I got from people in Lahaina Town…My sister in Houston and I often drool over remebering all those wonderful flavor a…..Every store on Front Street had Ono Kau .Kau.
Gertrude Yee was not a Yee daughter, but daughter-in-law. She was the devoted wife of Fred Yee.
U r right, Leburta Kanno. Trudy was a friend of mine thru an organization called EWI. Over the last yrs I lost track of her. Do u have any updates on her u could share?
Lusitania street store was a few doors down from our house above Awaiolimu park.
Tell me, what person who grew up in hawaii, doesn’t have that feeling of tanginess, that sweet sour salty sensation, that mouth watering experience when they first pop that red ling hing mui into their salivating mouth. Good with coke…coca cola.🤪
Al, I’m a born and raised Kailua girl. Your description of li hing mui was perfect, forgot about how amazing it tasted with Coca Cola! Mahalo for that memory! 🌴🌺
So sad to see grand old companies and their beloved products fade from the market. As a child, I could buy a sizable packet of red pickled ginger for a mere quarter, it was so spicy hot I don’t ever remember finishing a bag, what a bargain!
Awwww. Sad to see they folded up. Got to Oahu in 1959 and grew to love Li Hing Mui, dry version, from Yick Lung. I was really addicted to them and leaving in 1970 after graduating from Radford HS I missed the crack seeds and the dried squid back on the Mainland east coast. Thanks for the memories guys.