Lānai’s formal ranching period ran from approximately 1854 to 1951 – longer than the cultivation of pineapple on the island. The ranch headquarters, situated about one mile away from what is now the city was at a place known as Kō‘ele.
Prior to 1923 and the arrival of James Dole, the Kō‘ele headquarters of the Lānai Ranch was the closest thing to a town in the uplands of Lānai. The only other historic “city” or village was situated on the windward shore of Lānai, at Keomuku – which had originally been built as the center of operations for the Maunalei Sugar Company (1898 to 1901). (Kepa Maly)
Walter Murray Gibson and other followers of the Mormon Church started a settlement on land they had purchased. Shortly thereafter, Gibson was excommunicated for allegedly misusing church funds; the settlement failed and the Mormons left the island.
Gibson remained and consolidated the 26,000 acres of land he controlled to form Lānai Sheep Ranch, headquartered in Palawai. By 1867, Gibson’s ranch consisted of 10,000 sheep and 18,000 goats.
By 1875, despite protests by Lānai; residents, Gibson controlled 90 percent of Lānai; lands either in fee simple or long-term leases, for ranching and farming operations. After Gibson’s death in 1888, the ranch was turned over to his daughter and son-in-law, Talula and Frederick Hayselden.
The ranch, headquartered in Kō‘ele, had grown to number 40,000 sheep, 3,000 Angora goats, 600 horses and 200 head of cattle. Lands making up Lānai Ranch included the former Gibson lands, government-owned land, and some ahupua‘as owned by Honolulu financier WG Irwin.
Despite attempts to increase the ranch’s efficiency and profitability, the Hayseldens lost money. Therefore, in 1898, the Hayseldens established Maunalei Sugar Company. Plagued by financial problems, Hayselden closed the plantation in 1901.
The Gibson estate went into receivership, with financiers WH Pain and Paul Neuman assuming two-thirds of the debt and the remaining land and assets. Charles and Louisa Gay, of the wealthy Gay and Robinson family of Kauai and Ni‘ihau, purchased the properties held by Pain and Neuman in 1902.
By 1907, Gay owned virtually the entire island. The Gay family moved to Lānai in late 1902. The family business is primarily ranching, but with a transition from sheep to cattle.
Between 1902 and 1910, the years of his tenure as landowner and manager, Gay brought up plantation homes for ranch hands from Keomuku to Kō‘ele, laid pipelines, dug reservoirs and wells, erected windmills and fences, installed a water-pumping system in Maunalei Gulch, and began experimental farming.
Gay, who lived in the ranch manager’s home in Ko’ele, also maintained a residence near the beach at Keomuku. He used some of the defunct sugar company’s facilities at Keomuku – such as the brackish-water wells, windmills, and the Kahalepalaoa Landing – to maintain some ranch operations manned by a few employees.
Gay also built a school in Palawai for his own children and that of ranch employees, and a church in Keomuku for use by his family and nearby residents. Although Gay achieved some measure of success after his improvements, he had difficulty turning a profit. He subsequently sold all but 600 acres of his lands in 1910 to a hui of businessmen.
William G Irwin (and his wife), Robert W Shingle and Cecil Brown formed the “Lānai Ranch Company,” which later became the “Lānai Company.” At the time of this sale, the ranch consisted of 22,500 sheep, 250 head of cattle, and 150 horses.
Gay remained on Lānai and, on his 600 acres, farmed corn, watermelons, pineapples and other crops, raised pigs, and built a home in Lalakoa, an area adjacent to present-day Lānai City. He also continued to use his Keomuku home.
In 1911, Lānai Ranch Company hired New Zealander George Munro as ranch manager. Munro, who previously worked at Molokai Ranch, found that because there had been little subdividing of pastureland, the sheep were roaming the island almost at will and the goats had become wild.
Munro, who had a knowledge of and interest in botany, planted hundreds of Norfolk Island pine trees throughout the island to catch fog drip to increase the ground water supply. Also during this time, Lānai Ranch Company began shifting its emphasis from sheep to cattle in order to supply a growing market for beef.
In 1917, Lānai Ranch Company sold the island to Frank and Harry Baldwin of Maui, who continue the cattle ranching operation under the title of “Lānai Ranch.”
Munro, who was to stay on as ranch manager until 1935, continued the shift from sheep to cattle, and reduced the goat population. With the improved water supply, the emphasis on cattle, and the decimation of goats which destroyed grazing lands, Lānai Ranch began making a profit.
In 1922, despite this relative prosperity, the Baldwins sold the island to James D Dole of the Hawaiian Pineapple Company. This began the large-scale pineapple cultivation on Lānai which was to permanently alter the island’s landscape and social fabric while at the same time signaling the decline of Lānai Ranch as the island’s dominant commercial activity.
James Dole and associates planned and started the construction of Lānai City, Kaumālapa‘u Harbor (to ship pineapples and supplies), the plantation fields, and infrastructure needed for development of the plantation.
Dole engaged David Root, James Munro, Tokumatsu Murayama, Hawaiian Dredging and others to develop the plantation. Former pasturelands were cleared and rows upon rows of pineapple were planted. The first buildings in Lānai City were under construction in 1923.
During the decade following its purchase, Hawaiian Pine carefully implemented plans to transform Lānai into a pineapple plantation and ultimately made Lānai the world’s largest pineapple plantation.
As pineapple growing and harvesting began in earnest, the first crop was harvested and shipped in 1926 – Munro reduced the cattle herd and turned over ranch acreage to Hawaiian Pineapple Company. By 1927, of Lānai’s 89,600 acres, pineapple operations accounted for 40,000 acres, Lānai Ranch occupied 44,000 acres, and 5,000 acres were taken up by forest reserve.
In 1935, George Munro, Lānai Ranch manager since 1911, retired. He advised that pineapple, not cattle, be given primary consideration on Lānai, and that the ranch be continued only as long as pineapple-growing was not jeopardized.
The ranch continued to decline in the 1940s. By 1950, there were only a few cowboys to herd up the remaining cattle on the island. The ranch officially closed in 1951.
Castle & Cooke, Inc., which in 1961 acquired 100 percent direct ownership of Hawaiian Pineapple Company (in 1985, David H Murdock purchased Castle & Cooke – which includes much of the island of Lānai). In 1987. construction of the two luxury hotels on Lānai started.
In 1992, the final harvest of pineapple on Lānai took place in October. On November 14. 1992, a “Pau Hana” (“end of work”) gathering was held in Dole Park to commemorate the close of the pineapple era on Lānai.
In 2012, Larry Ellison purchased the island of Lānai – approximately 97 percent of the land on island – and engaged in building a sustainable community through the holding company, Pūlama Lānai. (Lots of information here is from UH Center for Oral History and Lānai Culture & Heritage Center.)
