KPOI | Images of Old Hawaiʻi

On May 9, 1959, the call letters of the existing AM station begun in 1946 were changed from KHON-AM to KPOI-AM and the format was changed to full-time rock-and-roll.

On May 18, 1959, KPOI Radio 1380 AM signed on the air (one of the first stations to use a name, not the series of call letters issued by the FCC). K-POI was the focal point of rock-and-roll in the Hawaiian Islands in the early years of Statehood. (Territorial Airwaves)

Originally on-air from 6am until midnight; after a few ratings KPOI went 24 hours. The ratings then were Hoopers. K-POI rocketed to #1 — with shares in the high teens and sometimes 20’s — by October. (Jacobs, ReelRadio)

The K-POI studio and tower were located at 1701 Ala Wai Boulevard between Kalakaua Ave and John Ena Road. The tower was located along the Ala Wai Canal, across from the old Aloha Motors location (across the Ala Wai from where the Convention Center is situated).

A crew of young broadcast vets known as the ‘Poi Boys’ came on and played the Top 40 hits mixed in with outrageous fun and games.

The original Poi Boys included ‘Uncle’ Tom Moffatt, Bob ‘The Beard’ Lowrie, ‘Jumpin’’ George West, Sam Sanford and ‘Whodaguy’ Ron Jacobs. “They ranged from merely extroverted to outright nuts.” (Jacobs) Moffatt stayed with the station for 14 years, eventually becoming vice president and general manager. Other Poi Boys came and went.

“We had a lot of creative minds at KPOI and that’s where I learned a lot,” says Mofatt. “It was the first 24-hour-a-day, all-rock station and that’s where we started putting our minds together and developing marathon hits, bowl-a-thons, hula-thons and every kind of ‘thon’ you could imagine.”

“The first, and greatest, [Thon] was when Tom Rounds, our News Director, stayed awake in a funky department store’s window for 8 1/2 days (!!!) thus breaking the record in the Guinness Book when few people even knew of that volume.”

“K-POI jocks hung from cars suspended from cranes, broadcast underwater from a glamorous Waikiki pool, and competed in Drum-A-Thons, Pool-A-Thons, Insult-A-Thons, donkey basketball games and endless stuff that caught the fancy of the kids turning on to Elvis, Frankie, Ricky, Fabian, etc.”

“We ran our own board, answered the phones, filled out two logs, flipped two-minute records, watched the news wire and made our own coffee. There was no such thing as a ‘post’ to ‘hit,’ children. You just felt it man.” (Jacobs, ReelRadio)

“In June 1960, Dave Donnelly, recently discharged from the Navy and studying drama at UH, joined KPOI as the weekend newsman. He replaced Larry Cott, who left to write political commentary full time. Within a year Donnelly was reading the news on the ‘Ron Jacobs Show.’”

“Every morning for three hours we peered at each other through a soundproof window. [Jacobs] played records by ‘Ricky’ Nelson, the Five Satins, Connie Francis — all the golden oldies of the future.”

“Donnelly reported on Hawaii newsmakers like Gov. William Quinn, Mayor Neal Blaisdell and new U.S. Sen. Hiram Fong. International headlines, which included named like Gagarin, Eichmann, Gromyko and DeGaulle, seemed to be coming from another worlds.”

“It was 20 years before CNN began … Rounds nicknamed Donnelly ‘The Moose’ because ‘he was big and hulking — like a moose.’”

“Later, when Donnelly morphed into a Poi Boy, he was issued a goofy jingle that ended with the words, ‘Moose, Moose, Moose.’ Donnelly pretty much despised the moniker.”

“If [Jacobs] called him the ‘Moose’ off the air, he would shut [him] up by calling [him] ‘Ronnie,’ which he knew [Jacobs] hated since elementary school.” (Jacobs, SB)

In the late 1970s, K-POI AM ceased operations, the property on 1701 Ala Wai Blvd sold and the AM tower dismantled. But the KPOI Poi Boys had changed Hawaii’s radio landscape forever. (Territorial Airwaves)

Thomas Ervin Moffatt was born on December 30, 1930 in Detroit, Michigan. “I didn’t like the city, and I had relatives who lived outside of Detroit, so in my eighth grade, my folks let me work for this cousin of ours who had a mink ranch in a little town called Waterloo, Michigan. So I spent my eighth grade in this little town, in a one-room schoolhouse.”

After eight grade he “returned to Detroit to go to school.” But as Moffatt describes, “And again, I wasn’t too happy. I got a job washing dishes in a restaurant called Curly’s. And the people who owned it had a farm about forty miles outside of Detroit. And they took me out there one day, and I fell in love with it.”

“And so they needed somebody to work on the farm, so I talked to my folks, and they let me go into high school working on the farm.” At South Lyon High School, he “played football and basketball there, and … [got a scholarship] to play football for a very famous coach [George Allen] [and] played tackle.”

Not getting a clear answer to his questions about “If I get hurt in football, will my scholarship still be in effect? I couldn’t get a definite answer. So I decided to go to work for a while in a factory and earn enough money to go to college.” (Moffatt, PBS)

“One day, I’m in the corner drugstore in South Lyon, on my way to the tube company to work, and it was a steel mill. And I found this little book about colleges in the United States. The last page was University of Puerto Rico, and University of Hawaii. So I wanted to travel and go to school, and I got interested in University of Hawaii, and that’s how I ended up in Honolulu.”

“I wanted to be a lawyer. And in my first year, I had a speech teacher who said, You have a nice voice, you should get in the radio guild. … So I joined the radio guild, and got interested in being a radio announcer. So the end of my first year, I auditioned for KGU, and didn’t make it as a junior announcer.”

“I went back to school. And I’d go home every night and read the newspaper aloud, and talk, and read stories. Nobody was around, I’d just read every night aloud. So anyway, come the following June, I went back to KGU and got a job. I really got into it. I became a staff announcer at KGU. This was before disc jockeys really.”

“I remember being nervous the first time the microphone opened, and I had to say, This is KGU in Honolulu, high atop the Advertiser Building.” (Moffatt, PBS)

Shortly thereafter, he was drafted into the Army and “reported to Schofield for sixteen weeks of basic training. This was during the Korean War, and we were all being shipped off to Korea. So just when we concluded our basic training, this tough old sergeant called me in and said, Look, he said, you don’t want to go off to this war.”

“He just kinda said, Hey, you got a talent, and they need a radio announcer at Armed Forces Radio at Tripler Hospital. I’ll lend you my car. He gave me the keys, and I drove to Tripler Hospital. And since I’d had some training in commercial radio, they grabbed me up right away. So I spent the next two years defending my country at Tripler Hospital.”

“I stayed there for the rest of my Army career. And then I went back to KGU. And I started at KIKI also, so I was working at three radio stations, really. I’d do my … Army duty at Tripler and worked my eight hours, and then I’d work in the other stations. So I began my disc jockey career, really, at KIKI. It was kind of fun.” (Moffatt, PBS)

There were no music videos, no iTunes, it was just you and a disc jockey, the faceless voice spinning the hottest hits from artists like the Beatles, Elvis Presley, and Paul Revere & the Raiders. (PBS Hawaii)

“All of a sudden, I started listening to this music, and getting requests for a guy with a funny name. Elvis Presley. And I started playing his music. And that’s where it exploded. All of a sudden, every kid on the island was listening, and I was the only one playing in the islands, really, I was the only one playing rock and roll.” (Moffatt, PBS)

In 1957, Moffatt was approached by entrepreneurs Ralph Yempuku and Earl Finch with a deal too good to pass up. “They were looking to bring in some performers and wanted me to be their adviser.”

“They said if the show makes money, I’d make money; if it doesn’t make money, I wouldn’t lose anything. And I didn’t have to put up any money. That’s how I learned the business.” (Moffatt, Hawaii Business)

Moffat’s name is synonymous with entertainment in Hawai‘i. Tom Moffatt Productions produced live concerts, sporting events, ice shows, fundraisers, hotel and corporate parties and international attractions.

Though he will forever be known as the man who brought Elvis to Hawai‘i, it is his promotion of the state of Hawai‘i that has distinguished him from his peers. His productions have helped to put the state on the global map as a legitimate international entertainment venue, bringing superstars such as Michael Jackson, Elton John and the Rolling Stones.

In addition to his work in promoting Hawai‘i to the world, Moffatt has also been a dedicated supporter of local entertainers. From the Brothers Cazimero May Day concerts to the Brown Bags to Stardom talent contest, Moffatt has helped to nurture and promote homegrown talent. (UH)

When Hawai‘i became the 50th state in 1959, Honolulu’s fourth-oldest radio station, KHON, became KPOI. A crew of young broadcast vets known as the ‘Poi Boys’ came on and played the Top 40 hits mixed in with outrageous fun and games. The Poi Boys included ‘Uncle’ Tom Moffatt, Bob ‘The Beard’ Lowrie, ‘Jumpin’’ George West, Sam Sanford and ‘Whodaguy’ Ron Jacobs.

Moffatt received a Na Hoku Hanohano lifetime achievement award in 2002, was named by Honolulu magazine as among the 100 most influential people in Honolulu in 2005, was nominated to the National Radio Hall of Fame in 2009, and in 2014, the city proclaimed a “Tom Moffatt Day” in honor of the 50-year anniversary of his first show at the Blaisdell Center. (HNN) “Uncle Tom” died December 12, 2016.