“‘When we first went to Napili,’ said Mrs Kep Aluli, ‘it was an isolated beach with one cottage on it. We loved it.’” Star Bulletin, Jan 14, 1970.
In 1956, Kep Aluli and Yoshio Ogami were successful bidders for two of the thirteen “choice Napili beach lots” [they bought lots 7 & 8] “at “Napili beach in the Kaanapali section of Lahaina”. These were through an auction of Territory of Hawai‘i properties. (Advertiser, July 2, 1956)
Shortly thereafter, it was reported that “Kep Aluli, Honolulu builder, is planning a hotel at Napili Beach”. The land acquired from the Territory plus an acquisition of adjoining property “gives the developers a two-acre, beach-frontage hotel site and another acre a hundred feet away for tennis courts and beach facilities.”
“Describing the location, Aluli said, ‘Nothing can touch it.’” (Star Bulletin, Sept 11, 1956)
Aluli and Ogami built the Mauian Hotel on this property and shortly thereafter the Napali Kai and Hale Napli (and later others) sprang up.
“An entirely new resort complex has developed around Napili Bay, pioneered by Honolulu’s Kep Aluli and Canadian investors.” Honolulu Advertiser, Feb 15, 1966)
“Beyond Kaanapali, in that heart of Lahaina around Napili Bay, the new era already seems to have arrived.” “If the muscle and brain of the new Lahaina are at Kaanapali, its heart is more easily found at Napili”. (Honolulu Advertiser, July 17, 1964)
Kep Aluli was my parents’ classmate at Punahou. Others in the extended Aluli family were classmates with me and my siblings. When we were kids, we used to visit different neighbor islands during the summer; the visits to the Alulis at Napili were a special treat.
(During an extended Punahou alumni celebration, some of our classmates went to Maui and stayed at the Mauian at Napili – I wonder if the arrangers and others knew of the generations of connection the place has back to Punahou (with Kep’s nephew being one of our classmates.))
Napili, meaning the joinings or the pili grass, is on the West end of Maui. This area is referred to as Hono a Pi‘ilani (the Bays of Piʻilani (aka Honoapiʻilani,); from South to North, six of the identified bays are Honokōwai (bay drawing fresh water), Honokeana (cave bay), Honokahua (sites bay,) Honolua (two bays), Honokōhau (bay drawing dew) and Hononana (animated bay).
Sweet potatoes were reportedly grown between Honokōhau and Kahakuloa, presumably on lower kula lands; Kahana Ahupua’a was known as a place of salt gathering for the people of Lahaina.
Coastal marine foraging and fishing were combined with more upland agricultural pursuits. People would have moved between the coast and the upland agricultural fields, using the full range of resources available within their ahupua‘a. Semi-permanent and permanent habitation probably occurred in both coastal and upland settings.
Whaling (centered at Lahaina Town) was the first commercial enterprise in West Maui, but it had more or less collapsed by the 1860s. Commercial sugar cane production was the next large business venture in West Maui, starting as early as 1863, and it was focused between Ka‘anapali and Lahaina.
In the later 19th century, lands in West Maui became part of the Campbell Estate. This was also the time that the Honolua Ranch was first established. Cattle ranching began then and was continued by Henry Perrine Baldwin, who acquired the lands from the Campbell Estate in 1890.
In addition to ranching, other early commercial activities included coffee farming. David T. Fleming became manager of Honolua Ranch. Fleming was well-versed in pineapple production from the Hai‘ku area and gradually began shifting the ranch’s initiative to pineapple production.
The Honolua Ranch/Baldwin Packers complex shifted from Honolua to Honokahua in 1915, and a pineapple cannery was constructed. A major commercial pineapple industry emerged in West Maui during the 1920s.
The plantation communities of Honokahua and Napili emerged and developed as the Honolua Ranch/Baldwin Packers pineapple operations grew. The population of the Lahaina area increased with the successful economic operations of the pineapple plantation.
Baldwin Packers merged with Maui Pineapple Company in 1962 to form Maui Land and Pineapple Company, Inc. After this time, much of the Honolua Ranch lands were converted for resort development. Kep Aluli expanded that into Napili. (Lots of information here is from Scientific Consultant Services.)
