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May 22, 2017 by Peter T Young 1 Comment

Branfleet

French Actor George Brangier met Duke Kahanamoku in Los Angeles while both were acting. Brangier asked Kahanamoku to teach him how to surf. Kahanamoku agreed. Brangier moved to Hawai‘i in 1928. He later returned to the Islands after serving his French military obligations. (Nendel)

Brangier and a California surfer, Nat Norfleet Sr, started Branfleet in January 1936 at 1704 King Street. “We began like nearly everybody else in the business – not with a pair of shoestrings but with on shoestring between the two of us.” (Norfleet; Devine & Marcus)

“Red McQueen had brought back from the 1932 Olympics in Japan some shirts made out of silk kimono cloth. We copied them to produce our first aloha shirts. … Elmer Lee had a stand in front of the old Outrigger Canoe Club where he sold coconut milk and pineapple juice, and he sold our horrible shirts.” (Devine & Marcus)

The company was one of the first to switch from making strictly tailor-made shirts to making them through a manufacturing process. (On July 23, 1939, they moved into a factory on Kapiʻolani Boulevard. (Krauss))

“The factory will turn out a complete garment from the design and pattern of the finished product. A special designer, Betty Gregory, will design for Branfleet sports wear. A staff of 45 persons is employed by the company.” (Advertiser, July 23, 1939)

In 1937 Branfleet signed Duke Kahanamoku to a five-year contract allowing them to use the noted champion’s name on their sportswear. The shirt tag stated, “this is designed by Duke Kahanamoku, World’s Champion swimmer, and is made in the Hawaiian Islands.”

Kahanamoku’s name recognition allowed Branfleet to be the first Hawaiian company “to supply sportswear to the US mainland on a large scale.”

The agreement allowed Kahanamoku to make 35 cents per dozen shorts sold and $1.00 per dozen for shirts sold. Since a dozen shirts typically sold for an average of $12.00 wholesale, Kahanamoku’s take ended up being less than 10% of the sales. (Nendel)

“Branfleet is the originator of ‘Duke Kahanamoku’ shirts and swim suits, also the ‘Kahala’ brand of all types of women’s sportswear, and the popular island ‘in and ‘out’ shirt.” (Advertiser, July 23, 1939)

With both their “Kahala Sportswear” and “Duke Kahanamoku Beachwear” lines, under the Branfleet label, Brangier and Norfleet would eventually (1951) rename their company Kahala to avoid confusion.

Considering that the aloha wear industry and Branfleet were relative newcomers to the mainland marketplace this contract represented a reasonably fair deal for Kahanamoku.

However, due to the novelty and youth of the industry the company never approached the great success that they had envisioned at the start of the contract. (Nendel)

Branfleet popularized a fabric they trademarked as “Pineapple Tweed”, which was a rough but strong linen, and was used in simple long sleeved shirts adorned with the Hawaiian crest and its motto.

During World War II, the Aloha shirt industry thrived as GIs stationed on the Islands wore them while off-duty, and the shirt became popular with locals now deprived of imports.

After the war, servicemen transported them back to Mainland. Between the 1940s and ‘60s, Kahala’s complete line of women’s clothing met with great success across the country, and the firm went on to produce clothing for some of the era’s best surfers.

The “Duke” was associated with the company again in 1961. During this period a Duke Kahanamoku label was created with the words “made in Hawai‘i by Kahala” directly beneath Duke’s name. (Myers)

But by the 1970s the company had fallen into disarray. Once one of America’s leading clothiers, it finally went bankrupt. Dale Hope bought the Kahala name in 1979.

“We wanted to keep its legacy going with quality garments, and interesting art reflecting a passion for the Islands,” he recalls. “But it had a formidable reputation.” (Myers)

Hope had been working with his dad in the men’s shirt business under the label HRH (His Royal Highness.) “Our label was confused with the English royalty; it wasn’t romantic; and it was a hard name to advertise,” says Hope.

The name Kahala was also the name of a fashionable O‘ahu neighborhood bounded by Kahala Beach. “I wanted to change the name,” he says, “so we threw a big garden party and fashion show at a house on Kahala Beach.” He sold in 1991; then, Tori Richard bought the company in 2006.

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Branfleet Ad-Adv-July_23,_1939
Branfleet Ad-Adv-July_23,_1939
George Brangier
George Brangier
Jackie Eberle, Robert August, Dick Metz, Nat Norfleet and Duke Kahanamoku-McCullough-1965
Jackie Eberle, Robert August, Dick Metz, Nat Norfleet and Duke Kahanamoku-McCullough-1965
New Factory for Branfleet-Adv-July_23,_1939
New Factory for Branfleet-Adv-July_23,_1939
Kahala-Logo
Kahala-Logo
The Kahala-label
The Kahala-label
KA-Holiday Voyage-Green
KA-Holiday Voyage-Green
Kahala-Aloha Tapa
Kahala-Aloha Tapa
KA_TheReef
KA_TheReef
KA_Tahitian Gardenia
KA_Tahitian Gardenia
retro surfer
retro surfer

Filed Under: Prominent People, Economy, General Tagged With: Hawaii, Duke Kahanamoku, Aloha Shirt, Branfleet, Kahala

May 11, 2017 by Peter T Young Leave a Comment

Hui Nalu

When Duke Kahanamoku, Kenneth Winter and William ‘Knute’ Cottrell decided to form a boat club, one of the names they initially came up with for it was the ‘Very Lazy Surfers.’ They later settled on ‘Hui Nalu’ (the club of the waves, or surf club.) (Davis)

The club was loosely organized in 1905 and officially formed in 1911. (Walker) (Others suggest it was formed in 1908.) Based at the Moana Hotel in Waikiki, swimming was the primary activity of the club in the early years; it expanded into surfing and canoe paddling.

They met daily under the hau tree near the Moana Hotel and used the hotel’s basement bathroom for a changing room. They decided that dues were one dollar per year. ‘It was a poor man’s club, but it was made up of dedicated surfers.’ (Kahanamoku; Davis) Membership was by election.

(Founded before (1908,) Outrigger Canoe Club had previously snubbed Duke Kahanamoku, but later asked him to join. He accepted the invitation in large part because his good friend, George ‘Dad’ Center.) (Davis)

(Outrigger, the world’s oldest surfing organization, was a social club, as well as an athletic club; membership was almost entirely foreign-born haole, or white, and the ranks contained an ever-growing number of nonathletic Honolulu businessmen.)

Composed primarily of surfers of full or partial Hawaiian blood. Hui Nalu was a longtime rival to the 1908-formed Outrigger Canoe Club, the world’s oldest surfing organization.

The Outrigger was a social club as well as an athletic club; membership was almost entirely foreign-born haole, or white, and the ranks contained an ever-growing number of nonathletic Honolulu businessmen. Membership to Hui Nalu, in contrast, was by election, and the club, while social in its own way, was for athletes only. (Walker)

In 1915, Hui Nalu surfers opened lucrative beach concession businesses in Waikīkī. Through these concessions, Hui Nalu surfers found regular and profitable work and became known as Waikīkī beachboys.

The beachboys were lifeguards, bodyguards, instructors, entertainers, and tour guides for visitors in Waikīkī. For a relatively high price, they took customers out into their Waikīkī surf to ride waves on canoes and surfboards.

One beachboy recalled, “[You] could make as much as five dollars a day. Oh, boy, was that big money. . . . We go out and catch three waves. But we fill the boat up with as much as six paying customers. Six dollars!”

By the late 1920s and early 1930s, the beachboy concession evolved into a bigger business, catering to higher-paying customers, as some beachboys became constant companions/tour guides for visiting families and made very good money.

Louis Kahanamoku explained, “Us boys would go down the ship. And we’d buy leis for them. . . . We come out of there, twenty, thirty, forty bucks by the time we got out”. (Walker)

By the end of 1946, the two main original Waikiki surf clubs had changed considerably. The native Hui Nalu had limited its activities mostly to outrigger canoe racing.

The haole-influenced Outrigger Canoe Club had become more of an exclusive prestige-type establishment, “with a wide range of social and athletic interests.”

So, in 1947, the Waikiki Surf Club was formed for the same reasons that the other two had originally been put together. “Its purpose,” wrote surfing historian Ben Finney, “was to promote surfing as well as other Hawaiian water sports.”

“It provided board lockers and clothes changing facilities near the beach, for anyone who could pay the small initiation fee and monthly dues.” (Ian Lind)

Today, members of Hui Nalu O Hawai‘i share the vision ‘To come together as a family who shares and cares’ and mission ‘To promote and provide educational and personal achievement opportunities which
strengthen family, community and individual relationships’.

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Hui_Nalu-shirt image
Hui_Nalu-shirt image
Hui Nalu-1915
Hui Nalu-1915
Hui Nalu-1920
Hui Nalu-1920
Kahanamoku_and_the_Hui_Nalu_Club
Kahanamoku_and_the_Hui_Nalu_Club
Kahanamoku Brothers
Kahanamoku Brothers
Hui Nalu-trophies
Hui Nalu-trophies
Hui Nalu Cofounder Dude Miller-1921
Hui Nalu Cofounder Dude Miller-1921

Filed Under: General, Prominent People, Economy Tagged With: Hawaii, Waikiki, Canoe, Surfing, Duke Kahanamoku, Surf, Hui Nalu

March 21, 2017 by Peter T Young Leave a Comment

Timeline Tuesday … 1910s

Today’s ‘Timeline Tuesday’ takes us through the 1910s – Duke Kahanamoku is Hawai‘i’s first Olympic Champion, Outdoor Circle formed, Hawai‘i National Park is formed and Lili‘uokalani dies. We look at what was happening in Hawai‘i during this time period and what else was happening around the rest of the world.

A Comparative Timeline illustrates the events with images and short phrases. This helps us to get a better context on what was happening in Hawai‘i versus the rest of the world. I prepared these a few years ago for a planning project. (Ultimately, they never got used for the project, but I thought they might be on interest to others.)

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Timeline-1910s

Filed Under: General, Ali'i / Chiefs / Governance, Buildings, Economy, Hawaiian Traditions, Place Names, Prominent People Tagged With: Hawaii, Liliuokalani, Library, Duke Kahanamoku, Halekulani, Olympics, Hawaii National Park, Panama-Pacific International Exposition, Timeline Tuesday, Outdoor Circle

August 24, 2016 by Peter T Young Leave a Comment

Memorial Park

Memorials are an important way of remembering. They are not just part of the past; they help shape attitudes in the present and thus act as a guide for the future. (Ireland)

According to statistician Robert Schmitt, of the 9,800 Hawai‘i residents who served in World War I: 102 died – 14 overseas during the war, 61 in Hawai‘i or North America or after the armistice, and 27 in unknown circumstances.

Twenty-two of the 102 recorded deaths occurred among Island residents serving with the British. Actual battle deaths of persons in the US armed forces whose preservice residence was Hawai’i numbered six: seven others were wounded.
(Ireland)

As early as March, 1918, the Daughters and Sons of Hawaiian Warriors proposed the erection of a shaft of Hawaiian lava with polished sides, on which would be carved the names of all the island boys who gave up their lives in their country’s cause during the Great War.

In November, just after the signing of the armistice, a similar suggestion was made by Colonel Howard Hathaway, his idea being that a monument should be raised by public subscription and be made a feature of the civic center in Honolulu.

The suggestion was taken up by the Honolulu Ad Club, which on November 20, 1918, appointed a committee consisting of Colonel Hathaway, Ned Loomis, and WD Westervelt to make an investigation and confer with other organizations in the city on the subject. (Kuykendall, 1928)

A bill passed with practical unanimity by the legislature for the acquisition, for park and other public purposes, of the William G Irwin Waikiki beach property using Territorial bonds. It received the approval of the governor on April 29, 1919. The act provided that the name of any park created out of the property should be ‘Memorial Park.’

Governor McCarthy, at the suggestion of the American Legion, appointed A. Lester Marks, John R. Gait, and A. L. C. Atkinson as members of the Territorial War Memorial Commission (when Atkinson left the Islands 2-3 years later, JK Butler was named to the Commission.)

“This Commission shall serve without pay and shall make arrangements for and conduct an architectural competition for the design of the memorial provided for in this Act, and shall decide upon and designate the scheme of memorial to be adopted.”

“These plans shall include a swimming course at least 100 meters in length, and such other features as the Commission may designate.” (Senate Committee Report, March 3, 1921)

The competition was held under the general rules of the American Institute of Architects. Three architects, Bernard Maybeck of San Francisco, Ellis F Lawrence of Portland and WRB Willcox of Seattle, were selected to judge the competition.

“In the competitive designs for Hawai‘i’s War Memorial to be erected at Kapiʻolani Park, of the seven submitted by local and mainland architects, the award of first choice and prize went to Mr Louis P Hobart, of San Francisco.” (Thrum, 1922)

“The design was approved and highly commended by architects of national and international standing. They considered it to be most appropriate, and especially in keeping with the tropical and architectural atmosphere of Hawaii.”

“We should not at this time hesitate to establish in enduring form our tribute to the self-sacrifice, courage and patriotism of those who answered the call to service in the day of national emergency.”

“It has been a source of regret that interest in this enterprise has seemingly lagged. I trust that the construction of the first unit will be a signal for renewed enthusiasm to guarantee the completing of the whole project.” (Governor Farrington, 1927)

The construction contract was awarded to JL Cliff; an incentive to speedy completion of the project for the Hawaiian Association of the Amateur Athletic Union featuring the National Senior Men’s Outdoor Championships for 1927 and at which thirteen mainland and nine Hawaiian clubs, as well as a team from Japan, competed.

While the entire contract was not completed by the day set for the opening of the meet (August 24, 1927) it was far enough along so that the swimming pool could be used. In the evening of that day, the natatorium, constituting the first unit of Hawaii’s war memorial, was formally dedicated with a program arranged by the American Legion.

Duke Kahanamoku, Hawai‘i’s greatest swimming champion, gave a 100-meter freestyle exhibition swim (it was Duke’s 37th birthday.) The national swimming championships then started and during this and the three following evenings the best swimmers of the United States and Japan tested the quality of the swimming pool. (Kuykendall, 1928)

Tickets for the swim meet were expensive ($1.10 for reserved seating and 25-50¢ for general admission), but 6,000 spectators created a massive traffic jam in Waikiki the first night of competition.

The big draw was a race pitting the world sprint champion Johnny Weissmuller, who beat Duke Kahanamoku in the 1924 Paris Olympics, against Japan’s Katsuo “Flying Fish” Takaishi (Weissmuller won with a new world record of 58 seconds.)

The star of the evening, however, turned out to be Hawai‘i’s Clarence ‘Buster’ Crabbe who won the one-mile swim in 21 minutes 52.25 seconds. (HawaiiHistory)

Due to lack of maintenance and care, the Natatorium is effectively off limits and is in unsafe condition. A final Environmental Assessment and EIS Preparation Notice were published on July 23, 2014. The status quo will result in demolition by neglect.

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Natatorium War Memorial under construction-C&C
Natatorium War Memorial under construction-C&C
Natatorium_plaque
Natatorium_plaque
Natatorium-swimming
Natatorium-swimming
Natatorium-swim_team
Natatorium-swim_team
Natatorium (War Memorial)-Tentative-Sketch-ca.1919-1922-HSA
Natatorium (War Memorial)-Tentative-Sketch-ca.1919-1922-HSA
Natatorium (War Memorial)-PP-12-2-022-00001
Natatorium (War Memorial)-PP-12-2-022-00001
Natatorium (War Memorial)-PP-12-2-018-00001
Natatorium (War Memorial)-PP-12-2-018-00001
Natatorium (War Memorial)-PP-12-2-015-00001
Natatorium (War Memorial)-PP-12-2-015-00001
Natatorium (War Memorial)-PP-12-2-014-00001-1928
Natatorium (War Memorial)-PP-12-2-014-00001-1928
Natatorium (War Memorial)-PP-12-2-011-00001
Natatorium (War Memorial)-PP-12-2-011-00001
Natatorium (War Memorial)-PP-12-2-009-00001
Natatorium (War Memorial)-PP-12-2-009-00001
Natatorium (War Memorial)-PP-12-2-004-00001
Natatorium (War Memorial)-PP-12-2-004-00001
Natatorium (War Memorial)-PP-12-2-002-00001
Natatorium (War Memorial)-PP-12-2-002-00001

Filed Under: Place Names, Prominent People, General, Military Tagged With: Clarence 'Buster' Crabbe, Katsuo 'Flying Fish' Takaishi, Hawaii, Daughters and Sons of Hawaiian Warriors, Oahu, Louis P Hobart, Duke Kahanamoku, Kapiolani Park, Natatorium, William G Irwin, Johnny Weissmuller, Memorial Park, Nata

August 2, 2016 by Peter T Young Leave a Comment

‘My Heart Went Pitty-Pat’

She was born January 2, 1905 in Cleveland, the daughter of an Australian opera singer and an American vaudevillian. She spent most of her youth in Cincinnati, where she was enrolled in the city’s music conservatory.

Her family had been theatrical players and, as a result, she had been to Australia, Mexico, Canada, Europe and even Hawai‘i while growing up. She followed her family into the entertainment industry making a career as a dancer; her stage name was Norma Allen.

Just out of high school, she had eloped with a graduate of the Harvard dental school who was also a musician and moved to London, England. After a few years of traveling around Europe and competing in ballroom dancing competitions, the couple broke up.

Needing to support herself, she decided to continue dancing and to learn to teach as well. By marrying she had given away her opportunities to go to college. As she recalled, “they wouldn’t take married girls at Wellesley.”

While working at Arthur Murray’s dance studio in New York City, she had the opportunity to come to Hawai‘i to teach dance at “the Boleyn-Anderson studio at the Royal Hawaiian hotel.”

While in high school, she claimed to have seen a photograph of a man in a movie magazine posing with Douglas Fairbanks Sr and Mary Pickford; impressed by the “handsome, athletic young Hawaiian” whom the couple had “discovered,” she saw this was a chance to meet him.

She arrived on the Lurline just after Christmas in 1938. Several months later, she asked for an introduction to the man she had dreamed about as a teen-ager.

When she finally met the man (the most eligible bachelor in the islands, fifteen years older than she) “my heart went pitty-pat.”

While she claims it to be “love at first sight,” he took the relationship more cautiously. They dated for a year.

He almost lost her toward the end of 1939. While spending Christmas on the Big Island with friends she mulled over a marriage proposal from one of her “dancing pupils” who “was much younger than (him) and very wealthy.”

This young man “begged her to marry him and move to the mainland.” She called her earlier suitor to wish him a Merry Christmas. During the conversation she also told him about the proposal and he simply told her, “Baby, come home.” She did.

On August 2, 1940, the couple slipped out of Honolulu on an interisland flight.

Duke Paoa Kahanamoku and Nadine Alexander were married in Mokuʻaikaua Church in Kailua-Kona. A small intimate ceremony ensued with the Reverend Stephen Desha presiding.

“(O)ur attendants were Francis I‘i Brown, Duke’s best friend, and Francis’s lady companion, Winona Love, a fine hula dancer and movie star, and Bernice Kahanamoku.” Also in attendance were Kahanamoku’s brother Sam, Bernice’s fiancée Gilbert Lee, and Doris Duke, who had come with Sam.

They stayed at Francis Brown’s vacation home on the waterfront on the Kona-Kohala Coast. Nadine recalled it was “a charming place. Isolated. No Telephone. They had one of those generators as there was no electricity, which was lovely for Duke, but it wasn’t my cup of tea.”

Duke thoroughly enjoyed his honeymoon as “every morning, before the sun would come up, Francis would throw stones on the roof to wake Duke.” Nadine reflected, “he’d jump up, have a cup of coffee, and the two of them would go out fishing. All day, every day.”

They became Honolulu’s unofficial ‘first couple,’ frequently entertaining dignitaries and celebrities at their Black Point home. “They were a striking couple. They were awful good looking together.”

“Duke was always very well groomed and she looked very dainty next to him. She was a very pretty woman and kept getting prettier as she got older. Her features became very delicate and she became rather fragile.”

“She always dressed well and looked very elegant. She took pains with her appearance. I admired the fact that she was always vivacious and interested in everything, and a good sport.” (Aileen Riggin Soule, Olympic gold medalist (diving, 1920) Duke’s teammate on the 1920 and 1924 Olympic swimming and diving teams)

Duke died January 22, 1968; upon Nadine’s death on July 17, 1997, their estate was donated to the John A Burns School of Medicine to be used for scholarships awarded to medical students of Hawaiian ancestry. (UH) (All information here is from Nendel and Luis & Bigold.)

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Duke and Nadine Kahanamoku-Married-Mokuaikaua-August 2, 1940-BM
Duke and Nadine Kahanamoku-Married-Mokuaikaua-August 2, 1940-BM

Filed Under: Prominent People Tagged With: Hawaii, Hawaii Island, Kona, Kailua-Kona, Duke Kahanamoku, Mokuaikaua, Nadine Kahanamoku

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Images of Old Hawaiʻi

People, places, and events in Hawaiʻi’s past come alive through text and media in “Images of Old Hawaiʻi.” These posts are informal historic summaries presented for personal, non-commercial, and educational purposes.

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