Our company name is Hoʻokuleana LLC; invariably, we get asked what it means.
“Hoʻokuleana” is an action word and is focused on “kuleana” (‘responsibility,’ as in, ‘to take responsibility.’) Our individual and collective responsibility to:
- Participate – rather than ignore
- Prevent – rather than react
- Preserve – rather than degrade
We picked the name because it is an attitude we want people to share. It is about doing the right things for the right reasons.
Our natural and cultural resources are not just historic sites, oceans, streams, mountains, trees, birds and fish. They are the:
- Foundation of our quality of life
- Backdrop for our economy
- Our natural and cultural resources define Hawaiʻi’s “sense of place.”
They make and keep Hawaiʻi, Hawaiʻi.
Each of us shares the responsibility for the protection and perpetuation of our quality of life – including economic opportunities and responsible use, understanding and respect for Hawaiʻi’s natural and cultural resources.
So, what do we do?
Without trying to be cute, I typically and simply respond, “Consulting.” I know it’s a broad term and doesn’t really get into details; but I don’t want to get pigeon-holed into people thinking we only do “this” or “that.” (Another appropriate response would be ‘what do you need.’)
Many know I have a background in real estate – sales, property management, long-term rentals, vacation rentals, appraisal, planning and consulting (I have an active real estate license and an inactive appraisal license;) I have a Business degree with a major in Real Estate from UH.
But my experience in government as Deputy Managing Director for Hawai`i County and Director/Chair of the Department of Land and Natural Resources adds to that background.
As such, I have had the unique opportunity to see places and be involved with issues that few in Hawaiʻi have been able to experience.
We are planning and land use consultants; our work has generally fallen into the following broad categories:
- Planning (master planning, as well as component plans (i.e. habitat restoration, habitat conservation plan, sustainability plan, market and marketing strategies, etc))
- Environmental Review (EA/EIS preparation, review of issues/alternatives and other assistance, etc)
- Permitting and Entitlement (CDUA, Land Use Commission, County permitting, shoreline, correcting encroachments, etc)
- Dealing with Governmental Agencies (County, State and Federal – including DLNR – having been in government, we help translate what people are saying and help to expedite the process)
- Outreach and Support (messaging, strategizing and garnering support, public relations, etc)
These posts are actually the result of some of the work we do.
It started when we were fortunate to help folks in Kona, Waikiki and Koloa prepare Corridor Management Plans for their respective Scenic Byways.
Scenic Byways are ‘roads that tell stories;’ some of those stories that we worked on have made it to these posts (and, there are more on the way.)
This experience and background motivated me to prepare and post historical summaries on Hawaiʻi’s people, places and events here. Can you believe it? It has been over four years and over 1,600 posts. Thanks for following them.
What started as part of the firm’s planning activities expanded into a passion to learn more about these Islands where I and my family were born and raised, and share what I learned.
For some projects, we are the lead and organize others; but we also fit well as part of a team. Really, we are open to any and all opportunities – we work statewide. If you think we can help, we’d be interested in talking about it.
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Barb says
Nice summary Peter!
Katy says
I always wanted to know the backstory. Thanks!
Bruce J Marnie says
THANK YOU so VERY much for running these stories, Peter!! I have really enjoyed reading them and look forward to each day’s blog. I have been teaching a Marine Biology / Hawaiian Cultural History class at HPA every summer for the past 45 years, and will be using some of your articles in the course in the coming summers. Thank you again!