Images of Old Hawaiʻi

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Haleakalā

On the morning of November 26, 1778, Captain James Cook awoke to the sight of the northern coast of Maui. “Next morning there lay the land, the island of Maui, with its ‘elevated saddle hill’ – the extinct 10,000 foot volcano Haleakala …”

“… rising to its summit above the clouds, and descending gently towards the deep ravines and falling waters of that steep rocky coast, where the trade wind hurled other waters into perpetual surf.” This was the first documented sighting of the island. (Fredericksen)

Haleakalā was thought to have been known to the ancient Hawaiians by any one of five names: “Haleakalā,” “Haleokalā,” “Heleakalā,” “Aheleakalā” and “Halekalā.” (Hawaiʻi National Park Superintendent Monthly Report, December 1939)

Historian Abraham Fornander wrote that “Haleakalā” was a misnomer and that the ancient name for the crater was “Aheleakalā,” which meant “rays of the sun,” and…th[o]se which the demigod Māui snared and broke off to retard the sun in its daily course so that his mother might be able to dry her kapas. Fornander further noted that Lemuel KN Papa, Jr., insisted that the correct name was Alehelā “on account of Māui’s snaring the rays of the sun.” (Fredericksen)

“Of course Haleakalā is the sacred home of our Sun, and the ancient Path to Calling the Sum as depicted in its ancient name: Ala Hea Ka La. Why is this critical to our survival?”

“The Sun’s energy is the source of all life, and governs our most basic rhythm of day and night. Ancient cultures have venerated its being, and we as a human race follow its course without thought and are insignificant in respect of its power.”

“However, our Native Hawaiian Culture praises its existence, until this very day the sun is praised for its cycle.” (Maxwell, Fredericksen)

Haleakalā is best known in stories related of the demi-god Māui; he is best known for his tricks and supernatural powers. In Hawaiʻi, he is best known for snaring the sun, lifting the sky, discovering the secrets of fire, fishing up the islands and so forth. (Fredericksen)

In addition to Māui, Haleakalā stories recall Pele who fled the Big Island and while in exile, Pele stopped for a brief time on Maui, where she dug a pit with her pāoa (divining rod) and started a fire. Haleakala is such a huge pit that she found it difficult to keep the fire going to keep warm.

Sometime later the two sisters (Pele and Namakaeha) engaged in a fierce battle, and Pele was weakened – her body torn to pieces and scattered along the coast into huge mounds of broken lava at the base of Haleakalā, on the east side, near Hāna. This place is now known as “Na Iwi o Pele”—the bones of Pele. (Fornander)

Another deity connected with Haleakala is Poliʻahu—the snow goddess and another rival of Pele. Her younger sister is Lilinoe – goddess of the mists. She is sometimes referred to as the goddess of Haleakalā. She was able to check the eruptions that could break forth in old cinder cones on the floor of the crater. Her presence is noted in heavy mists that shroud the mountain. (Fredericksen)

The slopes of Haleakalā had originally been covered with forests but had been logged out for sandalwood for the China Trade (1788–1838), then for koa, ʻōhia and other indigenous trees for uses ranging from railroad ties to firewood.

The lands were then utilized to grow sugar cane and vegetable crops, or were left as pastureland and served as the locations of a number of small plantation or ranch settlements. (NPS)

“Platforms related to traditional Hawaiian ceremony [were] predominantly found along the crater floor and at high promontory locations. Caves [were] often found on the crater rim.”

“Temporary shelters built against rock outcrops or boulders [were] found scattered along the crater rim and within the crater, but [were] concentrated on the leeward sides of cinder cones such as Pakaoa‘o. Cairns or ahu [were] scattered over Haleakalā.” (Hammatt, NPS)

The first visit to Haleakalā by non-Hawaiians occurred in August 1828 when missionaries Lorrin Andrews and Jonathan Green, along with Dr. Gerrit P. Judd, physician, visited the crater.

They were followed by a US Navy expedition led by Commander Charles Wilkes in 1841, and later, others. Significant public interest was generated by written accounts of these visits that determined that Haleakalā would eventually become a destination for tourism. (NPS)

Homesteading on the slopes of Haleakalā as well as other public lands in Hawai`i had been encouraged by the Territorial Government in 1910. This prompted a “rush for homesteads,” applications which were filed and adjudicated by a land court in Honolulu, including one petition by an unidentified applicant who attempted to acquire the entire “floor of Haleakalā Crater” (Maui News, 8 August 1910) (NPS)

The largest tracts were held by ranches, among them: Grove Ranch (Kaonoulu Ranch), owned by the Baldwins and later sold to Senator Harold W. Rice; Kaupo Ranch, owned by Dwight Baldwin; Ulupalakua Ranch, owned by J.I. Dowsett and then J.H. Raymond, then was purchased by the Baldwins; and Haleakalā Ranch, owned by Harry A. and Frank F. Baldwin and managed by S.A. Baldwin. (NPS)

Until 1935, the primary means of getting to Haleakalā was on horseback, and this continued to be the case for the first three decades of the twentieth century. As late as 1932, the Inter-Island Steamship Company and the Maui Chamber arranged trips on horseback to Haleakalā Crater. (NPS)

Thomas Vint described the trip by horseback that he made in 1930: “The trip is now made from the town of Wailuk[u] which contains the principle hotel on the island of Maui that caters to tourist travel …The combined auto and horse back trip to the 10,000-foot summit may be made from noon to noon from Wailuku, spending the night at the top.”

“Trips into the crater are made from the rim rest house as a base.” Vint concluded that “another rest house at the far end of the crater is needed. To see the crater properly, one should camp overnight, making a two-day trip from the present rest house.” (NPS)

Haleakalā Road (now known as Haleakalā Highway) was finally completed on November 29, 1935, and the number of visitors increased substantially, reaching 16,300 within a year. In 1938, the numbers decreased slightly to 14,156 because of a maritime and shipping strike, but continued to rise in the following years until reaching 29,935 in 1940. (NPS)

The increase in visitors was “greatly in excess of expectations…compared with the few hundreds who visited the crater before construction of the Haleakalā [R]oad (Hawaii National Park Superintendent Annual Report 1935, NPS)

The Civilian Conservation Corps (CCC) began in 1937, succeeding the Emergency Conservation Work agency, which started in 1933. In 1939, the CCC became part of the Federal Security Agency. It was eliminated in 1943. (UH Mānoa)

From April 1934 until May 13, 1941, the CCC operated a “side camp” in the Haleakalā Section of the Hawaiʻi National Park; CCC participants were housed in tents and moved to where the work areas were. (NPS)

Major park improvements through the CCC program on Haleakalā included the construction of the approximately 11-mile Haleakalā Road, Haleakalā Observation Station, two Comfort Stations (public toilets) and the Checking Station and Office at the park entrance. Several trail projects were completed within the Park. (NPS)

On August 1, 1916, President Woodrow Wilson signed the country’s 13th national park into existence – Hawaiʻi National Park. At first, the park consisted of only the summits of Kīlauea and Mauna Loa on Hawaiʻi and Haleakalā on Maui.

Eventually, Kilauea Caldera was added to the park, followed by the forests of Mauna Loa, the Kaʻū Desert, the rain forest of Olaʻa, and the Kalapana archaeological area of the Puna/Kaʻū Historic District.

On, July 1, 1961, Hawaiʻi National Park’s units were separated and re-designated as Haleakalā National Park and Hawaiʻi Volcanoes National Park.

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by Peter T Young 1 Comment

Happy Thanksgiving!

Na-Huihui-O-Makaliʻi, “Cluster of Little Eyes” (Makaliʻi) (a faint group of blue-white stars) marks the shoulder of the Taurus (Bull) constellation. Though small and dipper-shaped, it is not the Little Dipper. (Makaliʻi is also known as the Pleiades; its common name is the Seven Sisters.)

Traditionally, the rising of Makaliʻi at sunset following the new moon (about the middle of October) marked the beginning of a four-month Makahiki season in ancient Hawaiʻi (a sign of the change of the season to winter.)

In Hawaiʻi, the Makahiki is a form of the “first fruits” festivals common to many cultures throughout the world. It is similar in timing and purpose to Thanksgiving, Oktoberfest and other harvest celebrations.

Something similar was observed throughout Polynesia, but it was in pre-contact Hawaiʻi that the festival. Makahiki was celebrated during a designated period of time following the harvesting season.

As the year’s harvest was gathered, tributes in the form of goods and produce were given to the chiefs from November through December.

It’s not clear when the first western Thanksgiving feast was held in Hawaiʻi, but from all apparent possibilities, the first recorded one took place in Honolulu and was held among the families of the American missionaries from New England.

According to the reported entry in Lowell Smith’s journal on December 6, 1838: “This day has been observed by us missionaries and people of Honolulu as a day of Thanksgiving and praise to Almighty God. Something new for this nation.”

“The people turned out pretty well and they dined in small groups and in a few instances in large groups. We missionaries all dined at Dr. Judd’s and supped at Brother Bingham’s. … An interesting day; seemed like old times – Thanksgiving in the United States.”

The first Thanksgiving Proclamation in Hawaiʻi appears to have been issued on November 23, 1849, and set the 31st day of December as a date of Thanksgiving. This appeared in ‘The Friend’ on December 1, 1849.

The following, under the signature of King Kamehameha III, named the 31st of December as a day of public thanks. The Thanksgiving Proclamation of 1849 read, in part:

“In accordance with the laws of this Kingdom, and the excellent usage of Christian Nations, it has pleased his Majesty, in council, to appoint the Thirty-first day of December, next, as a day of public thanksgiving to God, for His unnumbered mercies and blessings to this nation; and …”

“… people of every class are respectfully requested to assemble in their several houses of worship on that day, to render united praise to the Father of nations, and to implore His favor in time to come, upon all who dwell upon these shores, as individuals, as families, and as a nation.” (Signed at the Palace. Honolulu, November, 23, 1849.)

“It will be seen by Royal Proclamation that Monday, the 31st of December has been appointed by His Majesty in Council as a day of Thanksgiving. We are glad to see this time-honored custom introduced into this Kingdom.”

The celebratory day of Thanksgiving changed over time. On December 26, 1941 President Roosevelt signed into law a bill making the date of Thanksgiving a matter of federal law, fixing the day as the fourth Thursday of November.

Happy Thanksgiving!!!

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by Peter T Young Leave a Comment

Books by Land, Sea and Air

The earliest libraries in Hawaiʻi appear to have been reading rooms provided for ships’ officers and crews.  In Lāhainā, the Seamen’s Chapel and Reading Room was built in 1834 following an appeal by William Richards and Ephraim Spaulding.

In Honolulu, the Sandwich Islands Institute, organized in November 1837, fitted up a room at the Seamen’s Bethel in downtown Honolulu as a library and a museum of natural history and Pacific artifacts.

A newspaper article in October 1840 referred to this as a “Public Library, three to four hundred volumes” and also listed a “Reading Room for Seamen,” presumably at a different location.

In 1879, a group of men founded the Honolulu Library and Reading Room Association.  In the local newspaper, the Commercial Pacific Advertiser, editor JH Black wrote, “The library is not intended to be run for the benefit of any class, party, nationality, or sect.”   From 1879 to 1912, library service was provided by the Honolulu Library and Reading-Room Association.

In 1909, Governor Frear helped pass the “Act to Provide for the Establishment of the Public Library of Hawaiʻi”.  On May 15, 1909 the Honolulu Library and Reading Room and the Library of Hawaiʻi signed an agreement by which the former agreed to turn over all books, furnishings and remaining funds to the latter.

A few months later, the Honolulu Library and Reading Room, Library of Hawaiʻi and the Historical Society jointly signed and submitted a letter to Andrew Carnegie requesting a grant for the construction of the Library of Hawaiʻi.

Governor Frear made a parcel available on the corner of King and Punchbowl Streets; the site was the location of Hāliʻimaile, the residence of Boki and Liliha, and later Victoria Kamāmalu and her father and brothers (before they ascended to the throne as Kamehameha IV and Kamehameha V.)

Ultimately, on February 1, 1913, the Library of Hawaiʻi was completed and its doors opened with free library services to the community.  (After statehood in 1959, the Hawaiʻi State Legislature created the Hawaiʻi State Public Library System, the only statewide system in the United States, with the Hawaiʻi State Library building as its flagship branch.)

In 1921, Laura Sutherland, Assistant Head Librarian in charge of the “Extension Department,” laid the groundwork for a legislative act that established separately-budgeted county libraries on the neighbor islands.

The County Library Law established separate libraries on the islands of Kauaʻi, Maui and Hawaiʻi, under minimal supervision by the Library of Hawaiʻi (which focused its services to Oʻahu.)  With the passage of the law, Sutherland’s duties included the expansion of the Library to the Neighbor Islands.

In addition, Sutherland administered a mobile book lending program, taking the books to the people (this eventually became known as the Bookmobile.)  Initially, a travelling book car toured five-days-a-week (the Bookmobile is still in use, today.)

In 1926, the first bookmobile hit the road on Maui – a Ford roadster, complete with rumble seat. The bookmobile got upgraded in 1932 with a half-ton Ford delivery van with shelves and side panels that lifted up to make book-filled counters. By 1938, there was a fleet of bookmobiles delivering books throughout the Islands.  (Honolulu Magazine)

Her work took the books beyond the Neighbor Islands – prior to the establishment of regular naval libraries (just before WWII,) Sutherland shipped out books for use by the construction crews on Palmyra, Johnson and Midway atolls.  Reading rooms also served military posts and units.

Then, a new transportation service hit the islands and Pacific.

The China Clipper (four-engine flying boats built for Pan American Airways) flew the first commercial transpacific air service from San Francisco to Manila in November 1935 (a flying time of over 21-hours from the coast to the Islands.)  From Honolulu it hopped to Midway, Wake and Guam, before arriving in the Philippines.

“The local press described the airplane as the newest and one of the most vital forces in the advancement of civilization.  It was expected that Hawaiʻi was to be the hub of trans-Pacific flying, military and civilian.”  (hawaii-gov)

Shortly after, Pan American initiated regular six-day weekly passenger and cargo service between San Francisco and Manila, via Honolulu, Midway, Wake and Guam.

Sutherland took advantage of these flights and expanded the reach of her “Extension Department” by supplying reading material to residents on Midway and Wake, with the cooperation of Pan Am.

Each week, a new supply of books was added to the flights in what is believed to be America’s only Flying Library Service.  (Acme News Pictures)

This story has an interesting side note (at least for me and the rest of my family.)  Laura Sutherland is my grandmother; her daughter, my mother, was a librarian; her daughter, my sister (Sandy,) has worked as a librarian. 

The lead image shows Librarians Laura Sutherland (left) and Margaret Newland (center) handing over books to the Pan Am airplane transport employees for loading into the plane, June 1936.

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by Peter T Young Leave a Comment

Bison

Bison had survived for 2 million years until humans arrived.  In the 1500s, an estimated 30-60 million of these shaggy brown beasts roamed widely across the interior of Canada, the United States, and far Northern Mexico.  (BBC, Ogden)

Scientists and historians estimate that there were at least 30 million bison roaming the country before Euro-American settlement of the West. (NPS, McAfee)

Then, Buffalo Started to Disappear

The 1849 discovery of gold in California initiated a relentless stream of prospectors and other settlers through the Platte River Valley. Heavy subsistence hunting along the trail divided the existing bison herd into separate Southern and Northern herds.  (PERC)

In just a few short years, cattle replaced the American bison as the leading, cloven-hoofed, grass-eating mammal on the Great Plains. In 1850, millions of bison ranged the grasslands and were the main natural resource for the region’s American Indians.

By 1850, subsistence hunting and habitat destruction had removed all of the bison east of the Mississippi, leaving perhaps 15 million on the Great Plains. (PERC)

“Buffaloes travel in a straight line. When they were moving and encountered a herd of Texas cattle they invariably bored right through the herd, turning neither to right nor left. It was just the same if but one or a dozen buffaloes were on the move – they walked straight through.” (James H. Cook as told to Eli S. Ricker, May 23, 1907)

In 1868, the steel rails of the transcontinental railroad created a barrier that bison did not like to cross.  (Nebraska Studies)  Construction of the Union Pacific through the valley made the division of the herd permanent, as the wary bison simply evacuated the railroad corridor.  (PERC)

Prior to 1870, hunting pressure on bison west of the Mississippi was modest. Plains Indians effectively managed bison herds as common property, engaging in subsistence hunting and in harvesting the vaunted “buffalo robe” (used for carriage throws and heavy fur coats) for sale to eastern markets.

Though the robes were valuable, they could be harvested only in the winter and only from bison living in high northern latitudes—an arduous and risky undertaking at best. Hence, the western bison continued to thrive.  (PERC)

Then in 1870, a process was developed that so bison hides could be commercially tanned into soft, flexible leather. This happened at the same time there was a high demand for leather to make the belts that powered machines in the Industrial Revolution.

There were huge markets in England, France, and Germany. Bison hunters poured onto the Great Plains.  (Nebraska Studies)

Bison hides from which the hair had been removed (called flint hides) were superb for making the soles of boots and industrial belts.  European armies and factories were a huge market, and within months of the tanning innovation, orders for bison hides poured into America.  (PERC)

Most people tend to think the hides were valued because they made fine robes or coats. But that wasn’t really the case.  During the 1870s,  industrial growth skyrocketed in the US and Europe, and demand for leather industrial belts expanded.

Cowhide tended to stretch and factory workers would have to occasionally stop production to tighten belts by cutting out sections.

The epidermal layer in buffalo hide is up to three times thicker than that of cattle and has wider spaced sub-dermal collagen fibers making it more durable and flexible, and better suited for use in industrial conveyor and drive belts.  (Bell, Dodge City Daily Globe)

The price that hunters received for a flint hide jumped from $0 in 1870 to about $2.80 in 1871, and stayed in the range of roughly $2.30 – $2.80 for the next 15 years.

A good hunter could bring several thousand hides to market in a season, but could expect pay of only about $50 per month as a ranch hand. It is little surprise then, that many hundreds of men quickly entered the business of hunting bison. (PERC)

“Commercial hunting by North American aboriginals and Euroamericans for meat and hides was the primary cause of the decline. Other contributing factors included subsistence hunting, indiscriminate slaughter for sport, and transection of the plains by railroads.” (Isenberg)

“Environmental factors such as regional drought, introduced bovine diseases, and competition from domestic livestock and domestic and wild horses also played a role.”

“Additionally, because bison provided sustenance for North American aboriginals and commodities for their barter economy, the elimination of bison was viewed by Euroamericans as an efficient method to force the aboriginal population onto reserves and allow for continued western development.”  (Isenberg)

In the Islands at this Time – ‘A City in a Grove’

“When the whalers began to frequent (Honolulu Harbor) place in numbers, a town soon sprung up, and by the year 1820, Honolulu contained some six or seven thousand inhabitants.  To-day its population is reckoned at 17,000, a larger number than the capital of the important British Colony of New Zealand could recently boast.”

“The First view of Honolulu, on approaching it from the sea, has been variously described by visitors, some of whom have expressed great disappointment, whilst others have gone into raptures over the scene.

“Unless, however, from exaggerated descriptions the traveler has been led to expect something extremely wonderful and unusual, I do not understand how anyone can fail to be charmed with the view of Honolulu and its surrounding scenery as seen from the deck of an approaching vessel, especially after many days’ confinement on shipboard, with nothing but the waste of waters around him.”

“It is true that the hills of Oahu have not the same luxurious clothing of vegetation that is common in many of the island groups of the Southern Pacific. It is true also that the town has no characteristic buildings of a striking nature to arrest attention.”

“Nevertheless, Honolulu is a prettier place to look at from the sea than nineteen out of twenty port tropics or elsewhere. It has rightly been called ‘a city in a grove.’”

Click the following link for more on Bison and the Islands at the time:

https://imagesofoldhawaii.com/wp-content/uploads/Bison.pdf

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by Peter T Young Leave a Comment

Early Brew Crew

Beer is produced by the saccharification (breaking into sugars) of starch and fermentation of the resulting sugar.  There are eight basic steps to the standard commercial brewing process: milling, mashing, wort separation, boiling, chilling, fermenting, conditioning and packaging.  (Barth)

Journal entries show Captain James Cook was the first to make beer in the Islands.  On December 7, 1778 he notes, “Having procured a quantity of sugar cane; and having, upon a trial, made but a few days before, found that a strong decoction of it produced a very palatable beer, I ordered some more to be brewed, for our general use.”

“A few hops, of which we had some on board, improved it much. It has the taste of new malt beer; and I believe no one will doubt of its being very wholesome. And yet my inconsiderate crew alleged that it was injurious to their health.”  (Cook)

While the crew “would (not) even so much as taste it”, Cook “gave orders that no grog should be served … (he) and the officers, continued to make use of this sugarcane beer, whenever (they) could get materials for brewing it.”  (Cook)

I realize some purists might suggest beer needs cereal grain to be brewed, and sugar is not a grain.  However, beer, ultimately, is the fermentation of sugar.  (BTW, starch is a primary product of photosynthesis, and is found in sugarcane stalks.  (Figueira))

Other early beer references show experiences with the brew.  On June 29, 1807, Iselin notes, “Went on shore with some Englishmen, etc., who took us to their houses, where they displayed beer and a kind of gin, a spirituous liquor distilled of the tea root (ʻōkolehao,) said to be drank freely in the Isles.”  (Isaac Iselin)

For early indications of new plants and production from those plants in the Islands, most attention turn to Don Francisco de Paula Marin.  Marin was a Spaniard who arrived in the Hawaiian Islands in 1793 or 1794 (at about the age of 20.)

His knowledge of Western military weapons brought him to the attention of Kamehameha, who was engaged in the conquest of O‘ahu.  Marin almost immediately became a trusted advisor to Kamehameha I.

Marin was responsible for introducing and cultivating many of the plants commonly associated with the Islands.  And, he is reportedly the first Island resident to brew beer. His journal entry for February 2, 1812 recorded the making of “a barrel of beer.”  On December 7, 1815, he wrote, “This day I made a little oil and a barrel of beer for Captain Tela (Tyler.)”  (Schmitt)

We even see some references to beer (brewing and drinking) in missionary journals.  On November 19-20, 1824, missionary Elisha Loomis notes, “Yesterday and today I have been engaged in making beer and vinegar from a root called tee, which grows plentifully in these islands. It is the most sweet of any vegetable I ever tasted. The juice is nearly as sweet as molasses.”

On October 31, 1832, Clarissa Armstrong (wife of Reverend Richard Armstrong) noted, “Capt. Brayton has given me a little beer cask – it holds 6 quarts – Nothing could have been more acceptable.  I wanted to ask you for one, but did not like to. O how kind providence has been & is to us, in supplying our wants. The board have sent out hops – & I have some beer now a working. I should like to give you a drink.”

On July 24, 1836, Clarissa Armstrong notes (during an illness:) “We had a bottle of wine of which I drank … All the nourishment I took after leaving Honolulu til we reached Wailuku was two biscuit about the size of small crackers, & a bit of dried beef. Drinks were my nourishment. Limes grow at Oahu & I obtained some for the voyage, which furnished me pleasant drink. Also a little beer which I had made.”

Hawaiʻi’s first full-scale brewery appeared in 1854. From April 15 to October 21, 1854, The Polynesian carried a weekly one-column advertisement headed “Honolulu Brewery.-Genuine Beer.”  (Schmitt)

The copy continued: “Brewry in Honolulu, Fort street, opposite the French Hotel, are now prepared to supply families, hotels, boarding houses and bar rooms, in bottles or in kegs.  This Beer is made of barley and hops only, contains no alcohol, nor any ingredient whatever injurious to health, can be recommended to the public as the best and most wholesome beverage ever made on these islands, and we hope, therefore, to obtain the favor of public patronage. All orders will be punctually attended to. Captains and passengers will be accommodated at the shortest notice. JJ Bischoff L Co (Polynesian, September 30, 1854)

They later changed the ad, and dropped the “no alcohol” reference, “Honolulu Brewery Malt Beer. The undersigned having established a Brewery in Honolulu, Fort St., opposite the French Hotel, are now prepared to supply families, hotels, boarding houses and bar rooms, in kegs or in bottles. All orders will be punctually attended to. Captains and passengers will be accommodated at the shortest notice.  JJ Bischoff & Co. (Polynesian, August 4, 1855)

Willard Francis and Thos. Warren started Hawaiian Brewery in March 1865; apparently the partnership didn’t last long.  On February 10, 1866, Francis was advertising the brewery for sale, noting that he intended to leave the Islands.  At the same time, Warren was advertising for “a No. 1 Brewer” for the Oʻahu Brewery.  (PCA, Feb. 10, 1866)

Other breweries followed this initial effort. Gilbert Waller National Brewery Co. in Kalihi produced steam beer from January 1888 until 1893 or thereabouts.  (Schmitt)

Then came one of Hawaiʻi’s notable beers, Primo, that started production on February 13, 1901.  “The Honolulu Brewing and Malting Co Ltd will deliver their Primo lager either in kegs or bottled by July 1st. Orders received will be promptly filled.”  (Hawaiian Star, June 27, 1901)

Another paper that day noted an early ‘Buy Local’ marketing theme, “The building up of home industries made the United States what it is today. The Honolulu Brewing and Malting Co have a home production ‘Primo Lager Beer’ why not order some when it is the equal of any beer brewed?”  (Honolulu Republican, June 27, 1901)

Primo also touted the apparent health benefits of drinking beer, “Every doctor knows how beer benefits. If you need more strength or vitality, he will prescribe it. For run-down, nervous people, there is no better tonic and nutrient than a glass of good Primo Beer with meals. Primo Beer, the best tonic.”  The brewery was later renamed Hawaiʻi Brewing Co.

The first American beer to be marketed in an aluminum can was Primo, in October 1958. The 11-ounce “Shiny Steiny,” developed by the Hawaiʻi Brewing Corp with the help of Kaiser, was heavily promoted but failed to achieve popularity, and it was eventually withdrawn.  (Schmitt)

A lasting legacy of the early brew crew is the Royal Brewery on Queen Street.  It was built in 1899 to the specifications of the Honolulu Brewing and Malting Company.  It was constructed from materials shipped in from San Francisco and New York in 1899-1900 and was the original home of Primo.  (They stopped brewing beer there in 1960.)

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