“The busiest time of the month for the [plantation] stores was ‘new month’ time.” (Stores and Storekeepers of Paia & Puunene, Maui, UH Manoa, Ethnic Studies Program)
“[Y]ou get the goods ahead of the following month. You pay one month later.” (Kenichi Itakura, Store and Storekeepers Oral History)
“Generally starting between the twentieth and twenty-sixth of each month (exact dates varied with each store), a customer was allowed to charge goods from that date and was not required to pay for his purchase until the payday after next.”
“If, for example, new month began on June 25, and a customer charged something on June 24, he would have to pay for that purchase on the next payday – July 1.”
“However, if he waited until June 25 to charge that purchase, his payment was not due until August 1. Because of this advantage, customers generally waited for new month to begin and bought items such as rice and feed in large quantities.”
“The store became busier than usual during this time, and order takers and delivery boys needed extra help from other store employees.” (Stores and Storekeepers of Paia & Puunene, Maui, UH Manoa, Ethnic Studies Program)
[An average family of, say, four people. How much goods would they buy in new month time?] “Oh, well, those years, you know, money value was low. They used to buy, let’s say, thirty, forty dollars. Thirty, forty dollars, you know how much grocery you have? One month supply, almost.”
“In the meantime, maybe, they run short of certain things, and then they’ll buy little by little. You go over that, you have to pay anyway. So, sometimes, they – you know, come balance for so many months.” (Kenichi Itakura, Store and Storekeepers Oral History)
“[I worked for] For MA Company [Maui Agricultural Company] … they had boys that go out and take orders. Oh, they had – I think I would say – good, about four of them. Some Japanese, and some other boys.”
“We went into the camps … around the twentieth of each month. We went to this individual names, and they gave us what they called a ‘new month order.’ And [for] that merchandise, we brought those bills in.” (John Perreira, Store and Storekeepers Oral History)
“One guy takes orders. That’s all he does – take orders. New month time. After [new month time is over], he works inside. Put up orders. You know, whatever job it is. In addition to that, with some of the truck drivers and the boys that put up the orders, they had to unload the freight.”
“Freight all came from Kahului inside box cars. These cars were, oh gosh, they were good size. Locomotive go right into the building. No way of [the merchandise] getting wet. And they unload all that merchandise and stack ‘em. We carried quite a number of merchandise.” (John Perreira, Store and Storekeepers Oral History)
“They start, maybe, around the twentieth of the month. That, they don’t bill you till the following month, see? So, they [the stores] get new month order. That’s when everybody buy because they don’t have to pay (until the following) payday.”
“You had big order. Yeah, big order. Maybe two trip you have to make. Of course, if you have ten bag rice on your pickup truck, that’ s all you can put. Ten bag plus the groceries, see? So, you have to come back and make another trip.”
“And Filipinos used to eat plenty of rice, so new month, that’s when you sell your biggest quantity of rice. (Masakazu Shimoda, Store and Storekeepers Oral History)
“Twentieth, then you don’t pay that payday, but the following payday. So, they all wait. (Chuckles) Nowadays, they don’t have that system. More cash and carry. But those days, new month, they all wait. Even the wholesaler used to do that. Same way. So, I used to help deliver.”
“When he goes to take order, well, [for example], he go to your house. ‘Nishimoto’ he put down on the bill – house number, what camp. And then, he start taking the order. On the bill, you have ‘Alabama Camp, house thirteen’. You go deliver over there.” (Masakazu Shimoda, Store and Storekeepers Oral History)
“[For sales/deliveries other than New Month days,] we still have that – the sales is not big like that once a month [i.e., new month] one. That, gradually, they going buy everyday things or some other stuff. So, they just go and take order every day.”
“They go, maybe, this camp today. They alternate. Next, maybe, two day, they go different camp. So, maybe, they might have about four guys go out, take order. So, every day, it’s a different camp. They bringing order in, but. They make [i.e., gather] their own order, but I have to be ready with that big stuff.”
“Oranges, like that, come out from that crate, eh? Because plenty. Some of them rotten. (KI lowers voice.) They say, “Well, get ’em all, wash ’em all, and put in the counters,” see? They used to fill up from there. We had to take care all that.”
“You know, potatoes come from Mainland – from Oregon or someplace. California side, too. Some used to get that eyes sticking out already. They would get too old, eh? We used to take off that, and then you can pile ’em up, put in the box, and put with the [other] potatoes.”
“The guy who take order. When they make [i.e., gather] their own order, see? So, lot of job.” (Kenichi Itakura, Store and Storekeepers Oral History)
“Because after new month, [they] only [go out] every day, little by little. New month is 50 percent of their sales already. The rest of the days is just going out [and making] contact, [getting for the customers] few things what they missed [during] new month.
That old style. New month is a big thing.”
“I think, every store had the big sale. All the Japanese stores was doing the same system. New month sale. One would give twenty, next give twenty. If he give nineteen, then we come down nineteen, too [i.e., extending new month privileges beginning on the nineteenth of the month instead of the twentieth].”
“Of course, your big customer, maybe he used to buy fifty dollars worth. He say, ‘Give me new month.’ Naturally, you got to give new month, one day early but. (Masakazu Shimoda, Store and Storekeepers Oral History)
“[I]f it’s your good customer – the one that buy big one. You don’t want to lose him, so you going to give. If not, he goes to a competitor, and he tell ’em, ‘Hey, give me new month.’”
“Sundays, don’t deliver. But when it came to new month, … he get so much order, we have to make the order [i.e., gather the merchandise] in the evening so he can start delivering early in the morning. If not, he cannot take order next day. Only delivery, yeah? Oh, he used to bring the big order in. New month. You take, maybe, get twenty Filipinos ordering twenty bag rice, that’s two trip already.” (Masakazu Shimoda, Store and Storekeepers Oral History)
“[New month could be] One, two days ahead. Especially your good customers. Yeah. [the plantation get mad if you did that.] You not supposed to. But then, the customers don’t say, too. … you have to give, on the sly.” (Masakazu Shimoda, Store and Storekeepers Oral History)
In 1980, the UH Manoa Ethnic Studies program conducted a number of oral histories from people who grew up and worked in the Paia-Pu‘unene area of Maui. Those histories and the information concluded from them provide insight into the plantation store system. All here is from that project report.
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