Today’s ‘Timeline Tuesday’ takes us through the 1930s – sugar production peaks, Pan-Am Clipper service begins, Hickam Airfield is constructed, ‘Aloha Shirt’ is trademarked and Doris Duke builds Shangri La. We look at what was happening in Hawai‘i during this time period and what else was happening around the rest of the world.
They started making hoop skirts; Bradley, Voorhees & Day then got into ‘union suits’ (reportedly they were the first.) The union suit involves the combination of both a shirt and pants (drawers) in a one piece suit. The garment commonly included a drop seat. During the Great Depression, they were successful in manufacturing swimsuits for men, women and children.
They patented their own fabric, Sea Satin, a rayon woven satin backed with latex for stretch. Later, in the 1940s and 50s, Bradley, Voorhees & Day started to make Hawaiian Aloha Shirts. Over time, the products were simply known as BVD (using the first letters of founders’ names.) And now, they are a genericized trademark in reference to any brand of underwear.
Ellery J Chun was born in Honolulu in 1909. He graduated from Punahou School in 1927, then went on to Yale University where he graduated in 1931 with a degree in Economics. Returning to Honolulu, he was the owner of a Chinatown dry goods shop at 36 North King Street, that he renamed King-Smith Clothiers […]