I sometimes get tired of that term; it gets to be overused and overplayed.
How about simply calling it doing the right things for the right reasons?
Our existence here is not about us and it’s not about now.
As Isaac Newton suggested, we are standing on the shoulders of those who came before us … that gives us the responsibility to pass on the legacy to those who follow.
Others before us planted the seed; it is our responsibility to nurture its growth, so those in the future may enjoy its fruit … and sow the seeds for yet future generations.
Our responsibility is to move from the “what’s in it for me” and “I got mine” mentalities, toward a long-term frame of reference and a focus on others (those we will never meet,) rather than ourselves.
That’s what sustainability means to me. Happy Earth Day.